Box联合创始人:机会常常有,只爱有心人
《财富》杂志 | 2013-07-03 10:04
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[译文]
Fortune's Brainstorm Tech Conference (July 22-24 in Aspen, Colo.) regularly brings together the best and brightest minds in tech innovation. Each week, Fortune will turn the spotlight on a different conference attendee to offer his or her own personal insight into business, tech, and entrepreneurship. This week, we asked Box co-founder and CEO Aaron Levie to answer 10 questions about his own education, the entrepreneurs he admires most, and industry advice for young entrepreneurs. His responses follow.
What was the last book you read?
My three most recent books are: Jack: Straight from the Gut (epic stories), Judo Strategy (how to kill the competition), The Ultimate Entrepreneur (epic stories on killing the competition).
What would you say to a group of young people looking to enter the tough job market?
Now is as good a time as any to start a company, and there's an infinite amount of opportunity in the world today. Every product category is facing significant disruption by new technologies and services that bring better value to customers through more direct and simplified approaches. And if that doesn't work out, we're hiring.
What would you do if you weren't working at your current job?
Doing something with 3-D printing, attempting to change our broken health care system using technology, or living in my parents' basement.
What was your biggest missed opportunity?
The great thing about the technology market is new opportunities show up every couple of years, like clockwork. When you hit on something big, it only lasts for a couple of years max; and if you miss something big, you can always catch the next wave. Your job is to always be recorrecting so no opportunity is ever fully missed.
What was the most important thing you learned in school?
How backwards school is. We spend most of our time learning about what happened in the past, but so little time is spent teaching students how to build the future. This leads to people being great at rote memorization, but ill-prepared for creating progress and change in the world. We need to do a way better job at educating and training students for how drastically different our economy will look in just 10 years.
《财富》(Fortune)杂志举办的科技头脑风暴大会(7月22日至24日于美国科罗拉多州阿斯彭召开)定期召集科技与创新领域最优秀和最聪明的思想家相聚一堂。每周,《财富》杂志都会重点推介一位大会嘉宾,分享他/她对于商业、科技和创业的真知灼见。本周,我们的嘉宾是Box联合创始人兼CEO阿隆•列维。我们从教育、最崇拜的公司以及对年轻企业家的行业建议等方面提出了10个问题。他的回答如下。
你最近阅读了哪些书?
我最近读了三本书:《杰克•韦尔奇自传》(Jack: Straight from the Gut,史诗般的传记)、《柔道策略》(Judo Strategy,如何击败竞争对手)、《终极企业家》(The Ultimate Entrepreneur ,关于击败竞争对手的传奇故事)。
当前的就业市场非常严峻,对那些正在找工作的年轻人,你想说些什么?
现在是创业的最佳时期,有大把的机会在等着你们。各行各业都面临着来自新技术和新服务的巨大冲击,后者以更直接、更简单的方式为客户带来更高的价值。如果创业不行,来我们公司应聘吧,我们在招人。
如果不做现在的工作,你会做什么?
我也许会从事3D打印,或许还会尝试利用科技改变破烂不堪的医疗系统,最后,我可能会暂时呆在爸妈的地下室里。
你错过的最佳机会是什么?
科技界最棒的一点是,每隔几年就一定会出现新的机遇。如果你发现了什么大的机遇,机会之门最多在几年之后就会关闭;而如果你不幸错过了什么好机会,永远还有希望赶上下一波。我们要做的就是不断地自我调整,以免错过任何大好机会。
你从学校学到的最重要的东西是什么?
学校太后知后觉了。我们大部分时间都在学习过去发生了什么,而很少花时间学习如何开创未来。结果导致学生们只会死记硬背,严重缺乏创新和变革世界的能力。我们的经济每过10年就会大变样,我们必须给学生更好的教育和训练,让他们能适应变化。
What business or technology person do you admire most? Why?
I'm a professional admirer -- you can learn amazing lessons from watching what others have built, and how they've accomplished their missions. Entrepreneurs like Jack Dorsey, Tony Fadell, and Elon Musk who design products and create businesses in historically staid categories; Marc Benioff, who has built a $22 billion company by re-writing the rules of enterprise software; andLarry Page and Jeff Bezos, who've focused on world-changing innovation as opposed to the incremental improvements we get from most blue chip tech companies. And, of course, Steve Jobs.
What technology sector excites you most?
I hear cloud computing is pretty hot right now. The principles of the cloud -- elastically scalable resources, simplification of complex technologies, and the democratization of software -- extend to many industries that are now facing significant change and disruption: health care, manufacturing, financial services, and many more. We're going to see an incredible increase in the velocity of business as everyone in the world can connect to partners, colleagues, clients, and suppliers instantly.
What do you do to live a balanced life?
I try and leave work by 2 A.M.
What is one characteristic that every leader should possess?
Remain deeply passionate about what they're doing. Great businesses are built by teams that utterly love what they're working on.
Is business school necessary for entrepreneurs?
If by "business school" you mean "reading Andy Grove's Only the Paranoid Survive," then yes.
你最崇拜的商界或科技界人物是哪位?为什么?
我是一名专业粉丝——观察别人做成了什么事,以及他们如何达成自身使命,这可令人受益良多。我的偶像包括:杰克•多西(Twitter创始人——译注)、托尼•法德尔(iPod之父——译注)和艾伦•马斯克(特斯拉电动汽车公司CEO——译注),他们设计、打造了史诗级的商业产品;马克•贝尼奥夫(salesforce.com创始人——译注),他颠覆了企业级软件,打造了价值高达220亿美元的公司;拉里•佩奇(Google联合创始人——译注)和杰夫•贝索斯(亚马逊创始人——译注),他们专注于颠覆世界的创新,不像那些蓝筹股科技公司只会带来渐进式改良。当然,还有史蒂夫•乔布斯。
哪项技术最能激发你的热情?
我听说眼下云计算非常热门。云计算的关键包括:弹性可扩展的资源、复杂技术的简单化以及软件民主化。云计算正在深入医疗、制造、金融服务等各行各业,给它们带来巨大的变革和颠覆。我们将亲眼目睹整个行业的飞速发展,每个人都将和自己的朋友、同事、客户、供应商实时连接。
你如何平衡工作和生活?
我每天尽量在凌晨2点前下班。
当下的管理者必须具备的一个特征是什么?
对所从事的工作保持极大的热忱。只有热爱自身事业的团队,才能打造出伟大的企业。
企业家们必须读商学院吗?
如果你所说的“商学院”,是指“阅读安迪•格鲁夫的大作《只有偏执狂才能生存》(Only the Paranoid Survive)”,那么我的答案是肯定的。(财富中文网)
译者:项航
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