你还认为二维识别码依然颜色单调，外形丑陋吗？那可不一定。二维识别码由日本公司在上世纪90年代开发，如今已经无处不在，不仅实现了高度定制化，甚至可以非常美观。

    当初日本丰田汽车公司（Toyota）的子公司日本电装公司（Denso）开发出黑白二维识别码只是为了跟踪汽车部件。然而，随着这些识别码越来越多地用于市场营销，智能手机用户开始可以通过该识别码访问网站与互动广告，于是这种代码也开始接受“整容”。现在，大型公司都希望它们的识别码能够脱颖而出，吸引更多消费者。

    这种代码的实际效果到底如何？目前众说纷纭。但如果它们都能像本文列出的实例一般创意十足，效果如何或许并没有那么重要。

    Think QR codes are monochrome and ugly? Think again. The codes, originally developed in Japan in the 1990's and now growing in ubiquity everywhere else, are actually highly customizable and, in some cases, quite beautiful.

    When Toyota subsidiary Denso originally developed QR codes in their black and white form, they were meant to serve a functional use as a means to track auto parts. But as the codes began being used for marketing -- directing smartphone-equipped consumers to websites and interactive advertisements -- they started receiving makeovers. Now, brands want to have their codes stand out.

    The jury is out on how effective the codes actually are. But, if they all looked like the innovative examples in this gallery, well, that might not matter so much.

    品牌：吉列（Gillette）

    指向内容：吉列主页手机版登陆页面，其中包括剃须小贴士视频链接。

    设计者：定制二维码设计服务商Comtactics为吉列公司制作

    Brand: Gillette

    Linked to: Gillette mobile landing page with links to videos of shaving tips.

    Credit: QR code for Gillette by custom code creator Comtactics.

    品牌：红十字会（Red Cross）

    指向内容：登陆页面，鼓励用户为红十字会救灾工作捐款

    设计者： 日本SET Japan公司，为“拯救日本”行动设计

    Brand: Red Cross

    Linked to: Landing page encouraging donations to Red Cross relief efforts.

    Credit: Save Japan QR code by SET Japan.

    品牌：拉夫•劳伦（Ralph Lauren）

    指向内容：电子邮件注册，有机会赢得2012年美国公开赛男子组决赛两个场边席位。

    设计者：拉夫•劳伦

    Brand: Ralph Lauren

    Linked to: Email signup for a chance to win two court-side seats at the 2012 US Open men's finals.

    Credit: Ralph Lauren

    品牌：梅西百货（Macy's）

    指向内容：小视频，由名人提供时尚建议

    设计者：梅西百货

    Brand: Macy's

    Linked to: Short videos offering fashion advice featuring celebrities.

    Credit: Macy's

    品牌：美国家庭影院电视网（HBO）播出的电视剧《真爱如血》（True Blood）

    指向内容：登陆页面，其中包括该剧的Twitter与Facebook主页链接，以及预告片和独家片花

    设计者：HBO

    Brand: True Blood on HBO

    Linked to: Landing page with links to the show's Twitter and Facebook pages along with a trailer and exclusive clip.

    Credit: HBO

    品牌：《时代》杂志（Time）

    指向内容：每一个自定义二维识别码分别链接到《时代》杂志的不同专栏。例如，带有清真寺图案的识别码链接到宗教专栏。

    设计者：日本SET Japan公司为《时代》杂志设计

    Brand: Time

    Linked to: Each custom QR code links to a different section of the Time magazine archives. For instance, the code with a mosque links to the religion section.

    Credit: Time QR code by SET Japan.

    品牌：救世军（The Salvation Army）

    指向内容：The Daily Cup，由救世军维护的社会正义博客

    设计者：救世军

    Brand: The Salvation Army

    Linked to:The Daily Cup, a social justice blog maintained by The Salvation Army.

    Credit: The Salvation Army

    品牌：路易•威登（Louis Vuitton）

    指向内容：路易•威登的日本手机网站

    设计者：路易•威登

    Brand: Louis Vuitton

    Linkedto: Louis Vuitton's Japanese mobile website.

    Credit: Louis Vuitton

    品牌：维珍集团（Virgin）V音乐节

    指向内容：维珍集团V音乐节主页

    设计者：维珍集团

    Brand: Virgin's V Festival

    Linked to: Virgin's V Festival homepage.

    Credit: Virgin

    品牌：大卫•库塔的单曲《钛金属》（《Titanium》）

    指向内容：大卫•库塔的专辑《舞动全世界》（Nothing but the Beat）中的单曲《钛金属》

    设计者： Dupard Benedict（又名“Lafronde”）

    Brand: Titanium by David Guetta

    Linked to: Titanium, a song by David Guetta from his "Nothing but the Beat" album.

    Credit: Designed by artist Dupard Benedict, also known as "Lafronde."

    品牌： ‘Paris Fait son Show' 艺术大赛

    指向内容：二维识别码突出了舞蹈主题，用户可以通过该识别码打开一个芭蕾舞视频

    设计者： 日本SET Japan公司

    Brand: Art competition 'Paris Fait son Show'

    Linkedto: Keeping with the dance theme, the QR code directs users to a ballet video when scanned.

    Credit: QR code by SET Japan.

    品牌：Dupard Benedict

    指向内容：向纽约致敬的视频，其中包括标志性的照片，背景是歌手弗兰克•西纳特拉在演出

    设计者：Dupard Benedict

    Brand: Dupard Benedict

    Linkedto: New York City tribute video featuring iconic photography and Frank Sinatra singing in the background.

    Credit: Dupard Benedict

    品牌：梅丽莎•路易

    指向内容：由谷歌（Google）网络管理员梅丽莎•路易设计的用谷歌搜索“QR Tetris”词条的页面。

    设计者：梅丽莎•路易

    Brand: Melissa Louie

    Linked to: A Google search with the query "QR Tetris" by Google Webmaster Melissa Louie.

    Credit: Melissa Louie

    品牌：迈凯轮（McLaren）

    指向内容：推广自定义二位代码开发商Advanced 电信服务公司（Advanced Telecom Services）网页

    设计者：Advanced 电信服务公司

    Brand: McLaren

    Linked to: A webpage promoting Advanced Telecom Services, a custom QR code developer.

    Credit: Advanced Telecom Services

    品牌：卡姆登河鲨队（Camden Riversharks）

    指向内容：推广自定义二位代码开发商Advanced 电信服务公司网页

    设计者：Advanced 电信服务公司网页

    Brand: Camden Riversharks

    Linked to: A webpage promoting Advanced Telecom Services, a custom QR code developer.

    Credit: Advanced Telecom Services

    品牌：Hallucination唱片公司

    指向内容：登陆网页，其中包括信息公告栏、在线商店与新唱片的链接

    设计者：SET Japan公司

    Brand: Hallucination Records

    Linked to: A landing page with links to a message board, online store and new releases.

    Credit: Code by SET Japan.

    品牌：美国帆船队（US Sailing Team）

    指向内容：该帆船队的Facebook品牌主页

    设计者：阿尔法图文（AlphaGraphics）

    Brand: US Sailing Team

    Linked to: The team's Facebook brand page.

    Credit: AlphaGraphics

    品牌：帕特里克•多纳利

    指向内容：多纳利的网站qrarts.com

    设计者：帕特里克•多纳利

    Brand: Patrick Donnelly

    Linked to: Donnelly's website, qrarts.com.

    Credit: Patrick Donnelly

    品牌：加拿大Cake Studio蛋糕店

    指向内容：Cake Studio蛋糕店网站

    设计者： Cake Studio蛋糕店

    Brand: Cake Studio

    Linked to: Cake Studio's website.

    Credit: Cake Studio

    品牌：Corkbin红酒鉴赏家手机应用程序

    指向内容：登陆页面，其中包括应用下载链接，以及Corkbin的Facebook与Twitter链接，并可观看预览视频

    设计者：Corkbin

    Brand: Corkbin

    Linked to: Landing page with links to download the app, follow Corkbin on Facebook and Twitter and watch a preview video.

    Credit: Corkbin

    品牌：《纽约时报》（The New York Times）

    指向内容：报社主页

    设计者：《纽约时报》

    Brand: The New York Times

    Linked to: The publication's homepage.

    Credit: The New York Times

    品牌：澳洲电信（Telstra）

    指向内容：澳洲电信的手机主页

    设计者：澳洲电信

    Brand: Telstra

    Linked to: The Australian company's mobile homepage.

    Credit: Telstra

    品牌：网络营销技术公司The Conversion Scientist

    指向内容：对物质转化领域科学家布雷恩•麦西的视频采访

    设计者：Conversion Scientist网络营销技术公司

    译者：阿龙/汪皓

    Brand: The Conversion Scientist

    Linked to: A video interview with 'The Conversion Scientist' Brian Massey.

    Credit: The Conversion Scientist