Lizzie Marie Likness

    Lizzie Marie Cuisine

    Age: 11

    Lizzie Marie Likness, the youngest on our list, runs Lizzie Marie Cuisine, a site that offers cooking tips, product reviews, and recipes. Her entrepreneurial life began at six years old: She paid for her own horseback riding lessons by selling homemade breads and cookies at farmers' markets. Her equestrian career didn't last (she says she rode for a year-and-a-half), but her cooking stuck. Her "Tasty Tidbits" food education project won a grant in 2007 from DoSomething.org. This past January, Likness appeared with four other young grant winners in The Kindness Challenge, a philanthropic competition run by DoSomething.org, USA Today and the Rachael Ray Show. Likness also appeared on a panel at Digitas' NewFront 2011, discussing new media and how it affects relationships with friends and family.

    Likness is working on a cookbook and is in talks to create her own line of food products or join another chef's brand family. Down the line, she says she would love to have her own cooking show like Rachael Ray, but she's first and foremost focused on her education. As a home schooled student, Likness can focus on her cooking, taking time off for events and working ahead in lag times.

    Her advice for young entrepreneurs? Don't be afraid to ask for help, start small, and if you encounter doubters, "that's their own problem."

    时尚小魔头

   《新人》时尚杂志

    年龄：15岁

    Tavi Gevinson

    Rookie Magazine

    Age: 15

    Tavi Gevinson is a darling among fashion designers, critics, and long-time readers of her blog, Style Rookie. Gevinson maintains her blog, but now has launched an online publication, Rookie magazine. Gevinson is modest about the venture, but don't be fooled: After announcing her plans to launch the online mag through her blog, she received 2,900 email submissions to join her writing team within 10 days.

    With Rookie, Gevinson says she wants to offer no-nonsense, "honest" content about fashion, feminism, and life issues for girls -- much like Jane Pratt's Sassy provided a breath of fresh air for feministas in the 1980s and early `90s. Though Pratt is one of Gevinson's advisors, the young editor chose not to work with Say Media, which publishes Pratt, so she could maintain control of her effort.

    The 15 year-old Gevinson is certainly connected; recent Rookie posts include a dramatic first kiss tale by Bridesmaids director Paul Feig, an interview with actress Aubrey Plaza of Parks & Recreation, and guest contributions from Joss Whedon, Zooey Deschanel, Dan Savage, and Jack Black.

    What's next? Gevinson has her sights on showcasing the site's writing, photography, and illustrations in a semi-annual print issue. Just the same, she is reluctant to call her work at Rookie a job. "It doesn't feel like a business right now," she says. Although the site earns revenue from ad sales, neither Gevinson nor her editorial director plan to draw a salary this year. "I get a lot of creative satisfaction out of doing it."

    小企业金算盘

    inDinero 企业财务网站

    年龄：21岁

    Jessica Mah

    inDinero

    Age: 21

    InDinero offers small businesses a way to track their finances by inputting their accounts with the attention of a financial advisor, but "completely free of accounting jargon," as its website promises. This emphasis on providing a service for small businesses without accounting training is at the core of inDinero, says co-founder Jessica Mah.

    Mah launched inDinero out of her dorm room at U.C. Berkeley with classmate Andy Su in July 2010, before moving into a house and using its living room as its office (inDinero has its own offices now, but Mah says the two co-founders remain roomies). That September, the company raised $1 million from investors such as YouTube co-founder Jawed Karim and Y Combinator, the famous seed venture fund for tech start-ups.

    Today, the company has six employees and over 20,000 businesses using its servers, with over 2.5 million transactions carried out. The company only just began charging for its services: $19.95, $29.95, or $49.95 per month, depending on a company's amount of transactions. Mah says inDinero plans to "step on the gas pedal" in the next few months, increasing its public profile through social media, search engine marketing, and in-product word-of-mouth (incentivized referrals by customers). Mah estimates that with expanded marketing, inDinero can quickly grow five-fold.

    少女乐园掌门人

    MissOandFriends.com 网站

    年龄：22岁

    十几年前，10岁的朱丽叶•布林达克第一次创作出“Miss O”这个人物，“Miss O”已经取得了不小的成功：布林达克的《Miss O和她的朋友们》（Miss O and Friends）图书系列已经卖出了好几十万册，而且她的网站MissOandFriends.com也已经有了25万名会员。由于该网站的成功，布林达克说，她也许很快就会上电视了。她正在协商，也许即将参加一个面向少女的健康与保健类节目。

    MissOandFriends.com为少女们提供了一个私密的、励志的空间。布林达克希望能创造一个开放的氛围，鼓励少女们的自尊。目前该网站的广告销售收入已经足以抵补开支，包括给两名全职员工支付薪水。《Miss O和她的朋友们》系列的成功也引起了好几个潜在收购者的兴趣。布林达克也不排斥被收购，因为收购有望将《Miss O和她的朋友们》的品牌推向国际。布林达克表示，类似的收购可能最早2012年就会发生。

    Juliette Brindak

    MissOandFriends.com

    Age: 22

    The "Miss O" character has come a long way since a 10-year-old Juliette Brindak first sketched her: Brindak's book series, Miss O and Friends, has sold several hundred thousand copies, and her website, MissOandFriends.com, boasts a quarter of a million members. Given her site's success, Brindak says she may be appearing on the small screen soon; she's in talks to participate in a health and wellness show that targets young girls.

    MissOandFriends.com offers an insulated, supportive space for female tweens. Brindak hopes to provide an open atmosphere that boosts its users self-esteem. Ad sales cover the site's expenses, including the salaries of two full-time employees. The popularity of MissOandFriends has sparked the interest of several potential buyers, and Brindak is not opposed to the idea of an acquisition, with the hopes of bolstering the MissOandFriends brand internationally. Brindak says such a sale could happen as early as 2012.

    跨界黑珍珠

    Create Exposure 文化公司

    年龄：23

    克里斯托•哈雷尔13岁就开始了创业生涯。她妈妈当年借给她20美元，用来创办Lucky You Design服装公司，后来哈雷尔把公司的业务从睡衣拓展到订制服饰，公司迅速发展壮大起来——那年她才仅仅16岁。2009年她卖掉了Lucky You Design，然后用这笔钱在2010年创立了Create Exposure公司。

    Create Exposure主要提供旨在迎合年轻消费者的市场调查、人力资源和设计服务。这家公司位于哈雷尔的老家北卡罗来纳州的夏洛特，与蓝天伏特加（SKYY Vodka）和Susan G. Komen for the Cure基金会达成了合作关系。另外，Create Exposure的两名内部员工和六名长期的自由工作者正在为明年将在夏洛特召开的民主党全国委员会（Democratic National Convention）研发在线社交工具。

    哈雷尔的眼光不仅放在了她自己的营销公司上，同时也对骆驼乳制品行业抱有兴趣。哈雷尔与巴基斯坦卡拉奇的一名女性企业家一道，与北卡罗来纳州的农民和生产商建立了合作关系，计划等到美国食品和药物管理局（the U.S. Food and Drug Administration）批准了骆驼奶产品后，就马上推出自己的骆驼奶制品品牌。哈雷尔认定美国食品和药物管理局明年年初就会批准骆驼奶。

    哈雷尔希望她的例子可以告诉年轻的女性们，她们也可以创业。她说：“创业并不是火箭科学那样的尖端技术，需要的只是韧性和动力。”

    Krystal Harrell

    Create Exposure

    Age: 23

    Krystal Harrell got her start as an entrepreneur at age 13. Her mother loaned her $20 to start Lucky You Design, which took off when Harrell expanded the clothing company from pajamas to customized apparel and accessories -- she was all of 16 at the time. She sold Lucky You in 2009, and used that funding to start her current venture, Create Exposure, in 2010.

    Create Exposure provides marketing research, PR, and design services catered to appeal to young consumers. In Harrell's hometown of Charlotte, N.C., the company has worked with clients such as SKYY Vodka and the Susan G. Komen for the Cure foundation. Looking ahead, Create Exposure's team of two in-house staffers and six long-time freelancers is developing online social tools for the Democratic National Convention, which will be held in Charlotte next year.

    Harrell is one to keep an eye on not only for her marketing firm, but also because of her interest in camel milk. Working with a female business partner in Karachi, Pakistan, Harrell has developed partnerships with farmers and manufacturers in North Carolina and plans to hit the ground running with her own U.S. camel milk brand when the U.S. Food and Drug Administration approves the product, which Harrell bets will happen in early 2012.

    Harrell hopes that her example will show other young women that they can succeed in launching their own businesses. "It's not rocket science," Harrell says. "It's just having tenacity and drive."

    家常菜女王

    Gobble 家常菜

    年龄：24

    Ooshma Garg

    Gobble

    Age: 24

    At just 24 years old, Garg has two ventures to her name. She started her first company, a job-search site called Anapata, during her junior year at Stanford. She spent three years working on Anapata, which matched job-seeking students with potential employers, primarily in the legal industry. In October 2010, legal services company LawWerx acquired Anapata. Garg says she sold so she could focus on Gobble, her latest venture, but she remains on the Anapata board.

    Her second and current venture, Gobble, connects customers with a network of chefs (at varying levels of expertise) to secure home-cooked, deliverable meals. Garg's interest in creating the company stemmed from her own dietary decline. "Starting [Anapata], my eating habits went down the drain," she explains. When her parents suggested she search for home-cooked meals in the Bay Area, Garg put an ad on Craigslist, asking for a home-cooked meal for six to eight dollars -- and got enough audition dishes to eat free for a month.

    Gobble has raised $1.2 million in funding, led by LinkedIn cofounder and blue-chip tech investor Reid Hoffman, who checks in on the company regularly. Garg heads a team of six core staffers and an array of drivers, chefs, and distribution managers. The former head chef at Google headquarters has moved his business to Gobble and earns as much as $90,000 a year through the site. The company has grown 200% each month since its full launch in May. And the company only aims to get bigger: Gobble plans to hit the East Coast in January 2012.

    硅谷来的创业精灵

    Getaround 汽车分享服务

    年龄：24岁

    Jessica Scorpio

    Getaround

    Age: 24

    Jessica Scorpio came up with the idea for her car-sharing startup while she was toiling as the youngest (and thus last to start driving) member of the first graduating class at Singularity University, an elite Silicon Valley tech grad school that accepted 40 out of 1,200 applicants that year. She worked with eight classmates on the idea for Getaround there in response to Google's Larry Page's challenge for students to come up with an idea that could affect 1 billion people within ten years. Shortly after, Scorpio launched Getaround full time with co-founders Sam Zaid, 32, and Elliot Kroo, 21.

    What makes Getaround impressive? The company allows drivers in San Diego and San Francisco to share their cars in an arrangement that Scorpio describes as Airbnb without the security and safety concerns. Unlike ZipCar, which provides a similar service, Getaround users can make money by sharing their cars (some have made up to $10,000.).

    Scorpio and her team have impressed former TechCrunch boss Michael Arrington; his CrunchFund was among the investors that contributed a total of $3.4 million in seed funding announced last month.

    To make way for expansion, Getaround has pushed for the passage of laws to okay its car-sharing practices under states' insurance. But Scorpio doesn't see legislative headaches slowing the company down; she plans for Getaround to go international, and scoffs at naysayers. "Don't listen to anyone that tells you that you shouldn't start something."

    卡车上的俏厨娘

    Nom Nom Truck餐饮车

    年龄：25岁    

    Nom Nom Truck餐饮车主要在洛杉矶和旧金山地区为Banh Mi越南三明治和其他越南菜馆服务。2009年，米萨•钱与26岁的珍尼弗•格林一起创办了这家公司。现在这家公司已经在没有外部投资的情况下实现了增长，它在洛杉矶拥有两台卡车，15名员工；在旧金山拥有一台卡车，7名员工。米萨•钱无需告诉员工们应该怎么做，她用行动说话。公司创业初期，她亲自开着第一台Nom Nom Truck餐饮车，每天检查卡车的燃料，然后跳上卡车去送货每天吃的都是Banh Mi三明治。这样的日子整整过了三个月。

    “尽管这是一个男性主宰的行业，但只要工作卖力，追随自己的梦想，仍然能获得成功，”她说。不过她也承认创业并不总是一帆风顺的。作为美食频道（Food Network）“美食车大赛”（The Great Food Truck Race）节目的最后两支决赛团队之一，现在米萨•钱终于可以长出一口气了。米萨•钱最关心的就是增长，她暗示Nom Nom Truck“将会把公司的移动性带入更高的水平，而且我们的移动性将不仅仅局限于卡车。”

    译者：朴成奎