7大车型拯救美国汽车业
ALEX TAYLOR III | 2011-08-23 11:48
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底特律三大车商卷土重来，但是他们尚未彻底摆脱麻烦。以下七款车型有望保证他们奔驰在盈利的康庄大道上。
造就未来 美国三大汽车厂商在2009年的经济危机中都遭逢了灭顶之灾。他们之所以最终都大难不死，而且现在还在赢利，并非是由于美国车的质量高人一等。首先是因为通用汽车（General Motors）和克莱斯勒（Chrysler）的破产让这两家公司“洗心革面”，其次是福特（Ford）在危急时刻获得了及时的财务救助。各厂商现在已经开始对最新款的车型进行全面铺货，不过这些车型差不多都是在金融危机以前研发的。像福特翼虎（Escape）和雪佛兰英帕拉（Impala）等车型，它们的设计蓝本还是基于十多年前的设计。 不过这种情况早晚会发生变化。国际市场需求的增加，以及全球平台的需要，将会加速底特律现有汽车生产线的淘汰速度。那些体格太大、太烧油，或是不适合北美市场的车型将愈发难以生存。以下谨为读者精选七款汽车，它们很可能成为底特律汽车厂商未来的突破口。 | Building a future Although they are getting better, the quality of American cars isn't what kept the Detroit Three afloat during the 2009 crisis and keeps them profitable now. Rather, it was the cleansing effects of bankruptcy at General Motors and Chrysler, and some timely financial engineering at Ford. Even the newest cars arriving in showrooms this fall were developed prior to the existential crisis. Indeed, some models like the Ford Escape and Chevrolet Impala are based on designs that are more than a decade old. Going forward, that will change. The demands of growing international markets and the requirements of global platforms will speed the obsolescence of Detroit's car lines. Vehicles that are too big, too thirsty, or otherwise ill-adapted for driving outside North America will face a higher hurdle to justify their survival. Herewith, a gallery of models on which Detroit can build its future. |
2011雪佛兰科鲁兹 从上世纪70年代的雪佛兰Vega开始，雪佛兰在小车产品上屡战屡败，现在终于有了一款拿得出手的热卖小车。这款科鲁兹（Cruze）打败了大多数进口竞争车型，成为今年七月美国第二畅销的轿车。科鲁兹在韩国设计、在德国生产，是当之无谓的全球性轿车。科鲁兹还有一款别克（Buick）版，名叫别克维拉诺（Verano），不久也将面世。 | 2011 Chevrolet Cruze After a string of small-car flops dating back to the Vega in the 1970s, Chevy has a hit on its hands. The Cruze beat out its import competition to become the second-best-selling car in America in July. Designed in Korea and engineered in Germany, it is the very definition of a global car. A Buick version, the Verano, will debut shortly. |
吉普大切诺基
2011吉普大切诺基 在全球范围内，SUV都算不上私人市场的主力车型。它们的体格太大，而且太烧油了，不过吉普（Jeep）车系是个例外。这款大切诺基采用了梅塞德斯（Mercedes）的零部件，功能全面，皮实耐用，在发展中国家能轻松地以豪华车出售。 | 2011 Jeep Grand Cherokee SUVs don't resonate as personal transportation overseas -- they are too big and drink too much gas -- but Jeep-branded vehicles are the exception. Engineered from Mercedes components, the Grand Cherokee is versatile and solidly built. It can easily be marketed as a luxury vehicle in developing countries. |
2011别克君威 别克君威（Buick Regal）绝对是一款可敬可佩的车型，第五代君威也无愧于国际化的出身。它脱胎于一款德国欧宝（Opel）汽车的设计。2009年11月先在上海开卖，一年后才在美国上市。别克品牌在中国非常受欢迎，在美国也正在复苏。2012款君威还将包含一款轻度混合动力车的版本。 | 2011 Buick Regal The fifth generation of a venerable Buick model qualifies for an international passport. It is based on an Opel design and went on sale in Shanghai in November 2009, a year ahead of North America. The Buick brand is popular in China and is undergoing a revival in the U.S. A mild hybrid version will be available in the 2012 model year. |
2011福特嘉年华 如果说福特嘉年华（Fiesta）有一本护照的话，那么它的每一页上都必定盖满了章。现在这一代嘉年华轿车在巴西、阿根廷、墨西哥、委内瑞拉、中国、印度、泰国和南美等地都在生产，而且几乎在全球各地均有销售。嘉年华有四种车身样式，各国销售的车型略有不同。比如在美国就买不到嘉年华的三门版掀背车或两门版厢式旅行车。 | 2011 Ford Fiesta If the Fiesta had a passport, all its pages would be stamped. The current generation is built in Europe, Brazil, Argentina, Mexico, Venezuela, China, India, Thailand, and South Africa and is marketed worldwide. It's available in four body styles, depending on the country; you won't find any three-door hatches or two door vans sold in the U.S. |
2011福特福克斯 2011年以前，在美国销售的福特福克斯（Focus）的身材要比海外版稍小一些，不过随着第三代福克斯的发布，美版福克斯和海外版统一了外型，成为一款真正的全球车型。不久后福克斯还将推出全电动版车型。福特在全球各地共销售50多款车型，福克斯在销量榜上排名第二，仅次于排名第一的嘉年华。 | 2011 Ford Focus Before 2011, American customers had to make do with a lesser Focus, but with the launch of this third-generation car, it is on the same page as the rest of the world. An all-electric Focus comes later. Of the more than 50 models Ford sells around the world, Focus ranks second in unit sales; Fiesta is first. |
2013雪佛兰马里布 通用汽车公司今年四月在纽约和上海同步展出了这款2013版雪佛兰马里布（Malibu）轿车，昭示了这款车型的全球雄心。老款的马里布只在北美销售。不过这次，通用汽车计划在全球近100个国家同步销售这款轿车，而且所有马里布都将在美国国内的两家工厂里生产。马里布是一款中型车，很可能定位在中高端市场。 | 2013 Chevrolet Malibu GM proclaimed the 2013 Malibu's global ambitions when it unveiled the car in New York and Shanghai simultaneously in April. The previous Malibu was a stay-at-home auto, marketed only in North America. GM plans to sell the car in nearly 100 countries but to supply them all from two U.S. plants. As a midsize sedan, it will likely be marked as a near-luxury car. |
2013道奇酷博改款 意大利厂商菲亚特（Fiat）的小车技术使道奇（Dodge）获益匪浅，这款紧凑型SUV与菲亚特的阿尔法罗密欧朱丽叶（Alfa Romeo Giulietta）轿车共享同一平台。菲亚特还向道奇提供了一款标志性的MultiAir发动机。道奇现在正在努力从肌肉车的品牌形象转型，力求更加迎合普通消费者的需求，因此新酷博的成功对道奇来说至关重要。 译者：朴成奎 | 2013 Dodge Caliber replacement Dodge gets a big helping of Fiat small-car technology with a new compact sedan based on the Alfa Romeo Giulietta. Fiat will also provide one of its signature MultiAir engines. Its success is critical to Dodge's makeover from a performance brand to one more attuned to the needs of the average consumer. |
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