No matter what stage you’re at in the entrepreneur journey, whether you just launched your first startup or have started several successful businesses, you can always use the advice of people who have “been there, done that.’’ What better way to get advice then from the pages of a book?

I’ve been lucky enough to be successful in my life. But it didn’t happen overnight and I didn’t do it myself. I’ve had the great advice from many entrepreneurs before me who have had success. I like to refer to these nuggets of success as the habits of unicorn entrepreneurs. Within these top books for entrepreneurs I learned how to do a lot of what I do and the mentality behind what I do. This has shaped me and can shape you into who you can become.

While it was certainly no easy task, I’ve compiled 25 books that should be read and used as a guide for an entrepreneur’s success.

无论创业征途走到哪个阶段，无论是首次创业，还是已经有多次成功创业的经历，你都应该参考前人的建议，汲取经验教训。有什么比读书取经更好的方法呢？

我有幸在人生道路上收获了成功，但并不是一日之功，也并非仅凭一己之力。我从许多成功的前辈企业家那里获取了很好建议。在此，我想将这些成功秘籍称为“独角兽”企业家的每日习惯。通过阅读优秀的书，我学会了如何着手做很多事，以及行事背后的思维方式。通过不断的努力学习，我改变了许多，现在把这些好书推荐给你们，希望在创业道路上可以助一臂之力。

列书单并非易事，我挑选了25本值得创业者好好读的书，可以将这些书当成通向创业成功的指南。

Good to Great: Why Some Companies Make the Leap…and Others Don’t by Jim Collins.

Jim Collins wanted to answer one very important question, “Can a good company become a great company and if so, how?” After examining more than 1,400 companies, Collins and his researchers settled on 11 companies that include Wells Fargo, Gillette, and Walgreens. He then analyzed these companies to find out what makes them great.

1、《从优秀到卓越》（Good to Great: Why Some Companies Make the Leap…and Others Don’t）作者：吉姆•柯林斯

吉姆•柯林斯希望回答一个非常重要的问题：“一家优秀的公司能不能变得卓越，如果能，要怎么做？”经过研究1400多家公司，柯林斯与同事从中选择了富国银行、吉利公司和沃尔格林公司等11家企业，通过仔细分析找出这些公司成功的原因。

The A.D.D. Entrepreneur by Matt Curry.

Curry, a successful entrepreneur, takes a look at his own experiences with A.D.D. and turns the tables on the common misconceptions that this is a problem. Instead, Curry makes the argument that A.D.D.can be used by entrepreneurs as an opportunity through insights, strategies, and enthusiasm.

2、《多动症企业家》（The A.D.D. Entrepreneur）作者：马特•柯里

柯里本人就是一位成功的企业家。他回顾了自己身患多动症（ADD）的经历，提出ADD并不像通常理解的那样是种缺陷。柯里认为，借助深入了解病症、主动采取策略应对，充满生活的热情，创业者反而可以利用多动症的特质为创业服务。

The 4-Hour Workweek by Timothy Ferriss.

This has become a must-read book for anyone wanting to get out of the daily 9-to-5 grind. Ferriss will guide you along into creating and automating your very own income generator is that you’ll have the time to do the things that you’re really passionate.

3、《每周工作四小时》（The 4-Hour Workweek）作者：蒂莫西•菲利斯

对于想摆脱朝九晚五工作模式的人来说，这是一本必读书。菲利斯在书中指导读者打造自己的收入来源而且让其持续下去，这样就有时间做真正满怀激情的事了。

The Startup Playbook: Secrets of the Fastest-Growing Startups From Their Founding Entrepreneurs by David Kidder.

Author David Kidder examines the lessons and experiences from 41 different startup founders. The result? Insights into what made them successful like finding their niche or leadership techniques.

4、《创业剧本：创业者实现公司快速增长的秘密》（The Startup Playbook: Secrets of the Fastest-Growing Startups From Their Founding Entrepreneurs），作者：戴维•基德尔

作者戴维•基德尔研究了14家不同的初创企业，找寻创始人的经验教训。最终他发现成功的创始人都有绝活，比如寻找自己的过人之处，或是有超强的领导技能。

The Innovator’s Dilemma: The Revolutionary Book That Will Change The Way You Do Businessby Clayton M. Christensen.

What happens if your company has played by the rules, found some success, and still doesn’t last? Harvard professor and business founder Clayton M. Christensen argues that to find success, you should change your common perception of how to conduct business by not always listening to your customers and how to know when to pick a smaller market over a larger one.

5、《创新者的困境》（The Innovator’s Dilemma: The Revolutionary Book That Will Change The Way You Do Business）作者：克莱顿.M.克里斯滕森

如果你的公司遵循经商规则行事，也有过一些成功案例，为什么还是没能坚持下去？哈佛教授、创业者克莱顿.M.克里斯滕森认为，要真正成功就应该改变一些惯常的经营观念，不要总是听客户的，并且要了解何时选择小众市场放弃主流市场。

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Guide to the Bodhisattva’s Way of Life by Shantideva.

This translation of the 8th Century poem isn’t just for Buddhists, but anyone hoping to find inner peace, practice patience, or learn how to concentrate on the profound subjects that matter most to us.

6、《菩萨生活方式指南》（Guide to the Bodhisattva’s Way of Life）作者：寂天

这本公元8世纪的诗歌译著不单面向佛教徒，而是所有希望寻找内心平静、培养耐心或是学习如何专注于最重要之事的人。

Like a Virgin: Secrets They Won’t Teach You at Business School by Richard Branson.

Can a business book actually be entertaining? When it’s written by Sir Richard Branson that feat can actually be accomplished. In this book, Branson uses anecdotes and case studies, Branson provides a roadmap for success through strategies like thinking big and building small, as well as having empathy for employees.

7、《维珍创业经：商学院不会告诉你的那些秘密》（Like a Virgin: Secrets They Won’t Teach You at Business School）作者：理查德•布兰森

商业图书能不能真正让人感觉轻松愉快？理查德•布兰森爵士的这本就收到了寓教于乐的效果。书中，他用了很多趣闻轶事和案例研究。通过大处着眼、小处入手以及关怀员工等策略，布兰森指出了一条成功之道。

As A Man Thinketh by James Allen.

This collection of essays written by James Allen has become a timeless classic that is often read by anyone looking to unlock the secrets of success thanks to one simple philosophy; You are what you think.

8、《做你想做的人》（As A Man Thinketh）作者：詹姆斯•艾伦

詹姆斯•艾伦的这部散文集已经成为永恒的经典，任何一个希望解开成功奥秘的人都应该读一读这本书，因为它揭示了一个朴素的哲理：成为怎样的人取决于心。

Endless Encores: Repeating Success through People, Products, and Profits by Ken Goldstein.

If you’re an entrepreneur or small business owner who has previously experienced success do you know how to replicate that success? Ken Goldstein introduces us to a successful businessman who runs into a successful CEO at the airport who shares her secret of success; consistent achievement.

9、《无尽的安可：借助人、产品和利润复制成功》（Endless Encores: Repeating Success through People, Products, and Profits）作者：肯•戈尔德斯坦

如果你是一位之前经历过成功的创业者或者小企业主，你想不想知道如何利用过去的经验再次成功？肯•戈尔德斯坦在书中介绍了一位成功的商人，他在机场邂逅了一位成功的首席执行官，那位女高管分享了自己成功的秘诀：持续达成目标。

The Fire Starter Sessions by Danielle LaPorte.

Looking for the motivation to get started on your next project? Look no further than this passionate and inspiring book from Danielle LaPorte, the creator of The Desire Map: A Guide to Creating Goals With Soul. In it she describes the importance of doing what you love and why you should be generous.

10、《燃烧潜能：工作生活实用指南》（The Fire Starter Sessions）作者：丹尼尔•拉波特

想寻找动力，启动下一个创业项目？再没有什么书比丹尼尔•拉波特这本书更有激情和启发性了。本书作者之前的作品包括《欲望地图：如何用灵魂指引成功之路》。拉波特在本书中阐述了做喜爱之事的重要性，还解释了为何创业者应该慷慨待人。

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True North: Discover Your Authentic Leadershipby Bill George and Peter Sims.

If you need some assistance with discovering your own leadership style, this book will help you shape your own vision, values, and motivations through interviews with 125 of the top leaders in the world.

11、《真北：发掘真实领导潜能》（True North: Discover Your Authentic Leadership）作者：比尔•乔治与彼得•西姆斯

如果你希望发掘个人领导风格，本书就可以帮上忙。书中有全球125位顶尖商界领袖的访谈，可以帮助树立愿景、明确价值观并激发前进动力。

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries.

Instead of spending your time creating an elaborate business plan or relying on a focus group, entrepreneurs need to continuously test their business ideas and be willing to adapt quickly in order to stay competitive. Erics’ book was a driving factor behind me starting my current company Due.

12、《精益创业》（The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses）作者：埃里克•莱斯

创业者其实不必花时间制定精细的商业计划，或者成立专门的团队做规划，应该在实践中不断测试商业理念，并愿意为保持竞争力迅速做出调整。埃里克的这部作品就给了我成立现在这家公司Due的动力。

The 7 Habits of Highly Effective People by Stephen R. Covey.

What makes some entrepreneurs more successful than others? It’s likely that they have developed principle-centered solutions to business problems, such as being able to adapt.

13、《高效人士的七个习惯》（The 7 Habits of Highly Effective People）作者：史蒂芬.R.柯维

为什么有些创业者比同行更成功？可能他们发掘了一套以原则为本的方法，用来解决企业经营的问题，比如时刻顺应潮流。

How To Win Friends and Influence People by Dale Carnegie.

This masterpiece is the essential read for anyone wanting work on their people skills, like the three fundamental techniques when handling people.

14、《人性的弱点》（How To Win Friends and Influence People）作者：戴尔•卡耐基

无论是谁，只要希望掌握处理人际关系的技巧，比如与人相处的三大基本技巧，卡耐基这部传世经典都是他们的必读书。

Performance Breakthrough: The Four Secrets of Passionate Organizations Second Edition by Mike Goldman.

How do you get other people to get as passionate as you are about your organization? You can learn how thanks to Mike Goldman’s four secrets that will help your create a passionate, productive, and profitable organization.

15、《业绩突破》第二版（Performance Breakthrough: The Four Secrets of Passionate Organizations Second Edition）作者：麦克•戈德曼

如何让他人和你一样对企业有激情？你可以学习麦克•戈德曼的四个秘诀，打造一个热情十足、有创造力还能赚钱的团队。

The $100 Startup by Chris Guillebeau.

You don’t have to have a large amount of money to launch a business. You can actually do so by turning your passion or hobby into a successful business since you probably already know your market – which means you can cut-out conducting market research.

16、《魔力创业》（The $100 Startup）作者：克里斯•吉尔博

成立公司不一定非要投入巨资，实际上，如果你有兴趣爱好或者激情，一样可以创立成功的企业，因为你很可能已经了解市场了，这样一来就可以省却市场研究的投入。

The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career by Reid Hoffman.

Written by LinkedIn founder Reid Hoffman, this book describes how you can take control of your life and career so that you can make the most of it.

17、《人生是永远的测试版》（The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career）作者：里德•霍夫曼

本书的作者是全球最大职业社交网站LinkedIn的创始人里德•霍夫曼。它介绍了我们掌控自己人生和职业的方法，尽最大可能体现生命的价值。

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki.

If you need inspiration and techniques to jumpstart your business, then this is a must-read from Guy Kawasaki, former marketing maven of Apple Computer. For example, Kawasaki demonstrates how to give a strong presentation with the 10-20-30 rule.

18、《创业的艺术》（The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything）作者：盖伊•川崎

如果你需要创业的灵感和技巧，就一定要读一读曾担任苹果公司营销专家盖伊•川崎的这本书。书中川崎阐释了如何根据“10/20/30”原则做出精彩的演讲。

Think and Grow Rich by Napolean Hill.

First published in 1937, this is another timeless success book that should on every entrepreneur’s bookshelf. Inspired by an interview with Andrew Carnegie, Hill discovered that successful people embrace the Philosophy of Personal Achievement.

19、《思考致富》（Think and Grow Rich）作者：拿破仑•希尔

本书出版于1937年，也是一部创业者必读的佳作。作者希尔的灵感来自一次采访安德鲁•卡耐基，他发现成功人士都很信奉个人成就哲学。

Getting Beyond Better: How Social Entrepreneurship Works by Roger Martin and Sally Osberg.

Entrepreneur’s are striving to make the world a better place, whether through eliminating climate change or poverty. Besides making a difference in people’s lives, entrepreneurs can also make a profit by doing the right thing. Martin and Osberg will help you discover how social entrepreneurs are discovering problems and transform the system.

20、《好上加好：社会企业家如何经营》（Getting Beyond Better: How Social Entrepreneurship Works）作者：罗杰•马丁和萨利•奥斯伯格

消除气候变化、减少贫困……社会企业家一直努力求让世界更美好。除了改善人们的生活，创业者也可以在造福社会的同时盈利。马丁与奥斯伯格在本书中介绍了社会企业家如何找出问题、改进系统。

Zero to One: Notes Startups, or How to Build the Future by Peter Thiel.

This bestseller from PayPal co-founder Peter Thiel examines how entrepreneurs can shape the future by having the right team in place, knowing whether or not your business will be in business 20 years from now, or if you offer something unique.

21、《从零到一：创业笔记之如何打造未来》（Zero to One: Notes Startups, or How to Build the Future），作者：彼得•泰尔

这部畅销书系PayPal联合创始人彼得•泰尔所著，着重研究了创业者如何建立适合的团队赢得未来，了解20年后自己所在行业还能否持续，以及你的产品是否有独特之处。

The Entrepreneurial Spirit Lives: 25 Tales to Help Entrepreneurs Start, Grow, and Succeed in Small Business by Cavanaugh L. Gray.

Lifelong entrepreneur Cavanaugh L. Gray describes how small business owners can overcome common obstacles like management and marketing in a practical and comprehensive, but easy-to-understand, way through inspiring stories of successful businesses.

22、《鲜活的创业精神》（The Entrepreneurial Spirit Lives: 25 Tales to Help Entrepreneurs Start, Grow, and Succeed in Small Business）作者：卡瓦诺.L.格雷

在本书中，毕生致力于创业的卡瓦诺.L.格雷讲述了一些成功企业的故事，介绍了小企业主如何克服管理和营销等方面的常见障碍。书中案例实际而全面，文字通俗易懂，极具启发性。

The Simplicity Cycle: A Field Guide to Making Things Better Without Making Them Worse by Dan Ward.

What business owner wouldn’t want to simplify their lives? Author Dan Ward outlines a number of tools and techniques that can help us identify and resolve the complexity problem.

23、《简化循环》（The Simplicity Cycle: A Field Guide to Making Things Better Without Making Them Worse）作者：丹•沃德

哪个企业家不想让生活简单些？本书作者丹•沃德列举了许多工具和技巧，可以帮助创业者辨别并解决复杂的问题。

 

Ignore Everybody: and 39 Other Keys to Creativity by Hugh MacLeod.

Copywriter Hugh MacLeod argues in his first book that creativity should be used when starting and running a business. MacLeod makes the case, using his own cartoons as an example, that businesses shouldn’t do what everyone one else and create their own business models

24、《要么拯救世界，要么滚回家！》（Ignore Everybody: and 39 Other Keys to Creativity）作者：休•麦克劳德

广告文案撰稿人休•麦克劳德在这本处女作中提出，创业和经营时应该充分发挥创造力。他以自己的卡通画为例阐明企业不应该效仿别人，应该创造属于自己的商业模式。

 

25. Awaken the Giant Within by Tony Robbins.

Bestselling author, entrepreneur, and philanthropist Tony Robbins details in this book how we can take control of the mental, physical, and emotional factors that are a part of decision-making so that we can plan and achieve personal and professional goals.

25、《唤醒体内巨人》（Awaken the Giant Within）作者：托尼·罗宾斯

畅销书作者、企业家与慈善家托尼·罗宾斯在本书中详细介绍了，决策过程中应如何控制心理、身体和情绪，以便更好地规划个人和职业目标并付诸实现。