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Eventbrite CEO:上商学院的机会成本很高

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    Fortune's annual Brainstorm Tech conference brings together the best and brightest minds in tech innovation. Fortune periodically turns the spotlight on a different conference attendee to offer their personal insight into business, tech, and entrepreneurship.

    As CEO and founder of Eventbrite, Kevin Hartz makes event creation, promotion, and ticket sales a snap for its users. He runs the company with his wife Julia, and Fortune ran a feature earlier this year about the couple. We asked him to answer 10 questions about what he does for fun, his opinion on business school, and the characteristic he believes every leader should possess. Find out how he incorporates his failures and achievements into his business -- as well as the tech tycoon he most admires -- below.

1. What is your greatest achievement?

Building the team that has taken Eventbrite to where we are today. Great companies are built by great teams, and our focus on team performance and culture has been critical to our growth.

2. What business or technology person do you admire most? Why?

Bill Gates -- I read a very impressive biography when I was starting in technology. He was the original startup geek who, in my mind, was a trailblazer in building a company around strong talent. Today, he is applying those same smarts and skills to fix some of the biggest problems in the world.

3. What technology sector excites you most?

I'm intrigued by marketplace dynamics. Etsy, Airbnb, Uber, Thumbtack are all emerging businesses using network effects to build sustainable businesses. This is very relevant to Eventbrite as we are building a marketplace for events.

As a consumer, I'm wowed by the emerging electric car market and am inspired that a world without fossil fuel burning automobiles is in sight.

4. What is one characteristic that every leader should possess?

Humility.

5. What other companies do you admire? Why?

I admire and study many tech companies and graft learnings onto Eventbrite. I've been able to watch closely some great companies emerge as an investor such as Airbnb, Pinterest, Trulia, and Yammer.

6. What do you do for fun?

Spend time with my family, travel, and surf.

    《财富》杂志(Fortune)一年一度的科技头脑风暴大会召集科技创新领域最优秀和最聪明的思想家相聚一堂。我们会定期重点推介一位大会嘉宾,分享其对于商业、科技和创业的真知灼见。

    本期我们采访时的Eventbrite的创始人兼CEO凯文•哈茨,他将活动创建、推广和票务销售变得非常简单。他和他的妻子茱莉亚一起经营公司,《财富》杂志今年早些时候曾刊登过一篇特写文章介绍这对夫妇。日前,我们就兴趣爱好、对商学院的看法以及每位领导者必备素质等向哈茨提出了10个问题。下面让我们一起来看看他是如何将自己的失败与成功融入企业——以及他最崇拜的科技巨头。

1.你最大的成就是什么?

打造了一个团队,带领Eventbrite走到今天。伟大的公司是由伟大的团队打造而成,注重团队表现和文化对于我们的发展至关重要。

2.你最崇拜的商界或科技界人物是哪位?为什么?

比尔•盖茨。我在科技界刚刚起步时,就读过一部他的传记,印象至深。他是早期的初创企业狂人,在如何吸引众多牛人打造一家企业方面,他也是一位先行者。如今,他正在运用同样这些的聪明才智和技能,解决世界所面临的一些最大问题。

3.什么技术领域最让你兴奋?

我对市场动态和趋势很感兴趣。Etsy、Airbnb、Uber和Thumbtack都是使用网络效应,打造可持续业务的新兴企业。这对Eventbrite意义重大,我们正在打造一个活动市场。

作为一名消费者,电动汽车市场的兴起令我惊叹。一个汽车不再使用化石燃料的世界不再遥不可见,让我感到振奋。

4.每位领导人都应具备的一项素质是什么?

谦虚。

5.你还崇拜其他哪些公司?为什么?

我崇拜很多科技公司并向它们学习,将一些东西移植到Eventbrite上。作为投资人,我能够近距离地看到Airbnb、Pinterest、 Trulia和Yammer等一些伟大公司的兴起。

6.你有什么爱好?

和家人在一起,旅游和冲浪。


7. Is business school necessary for entrepreneurs?

For an entrepreneur, there are high opportunity costs to spend two years in academia vs. actually building a business. However, academia is an environment where great innovation and minds come together, and as we have seen, it's the "breeding ground" for many of the most important technology businesses in the world.

8. What was the last book you read?

The Visual Display of Quantitative Information [by Edward Tufte].

9. What has been your biggest failure?

Failures are learning lessons that I tuck away and move on from quickly. Generally, failures often stem from not taking risks or not learning quickly enough.

10. What was the most important thing you learned in school?

History does indeed repeat itself -- this applies to business and technology as it is a key method to predict the future.

7.企业家必须要上商学院吗?

对企业家来说,花两年时间上学而不是实际打造一家公司,机会成本很高。但学校是伟大的创新和思想汇集的地方,正如我们所见,这里是全世界很多最重要的科技企业的“繁殖地”。

8.你最近看的一本书是什么?

《量化信息的可视化展示》(The Visual Display of Quantitative Information) [作者:Edward Tufte]。

9.你最大的失败是什么?

失败是教训,我会从中汲取经验,很快继续前行。通常,失败总是来自不愿承担风险或不吸取教训。

10.你在学校学到的最重要的东西是什么?

历史总是在不断地重复。这适用于企业和科技界,因为这是预测未来的最好方法。(财富中文网)

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