It's about games

    Sony (SNE) has never looked better heading into a new generation of gaming. The Japanese company, which owns music, movie and TV networks, has focused solely on games thus far with its PlayStation 4 console. Sony has been able to win over important early adopters by doing the opposite of everything Microsoft (MSFT, Fortune 500) did at E3, undercutting the Xbox One's price by $100 and allowing for game rentals, used game playback and offline play. Eventually, Microsoft was forced to change its policies after gamer backlash, but the damage has been done.

    More gamers were pre-ordering PS4s during E3 week and Sony has been riding a wave of positive buzz ever since. Sony has said entertainment functionality will be part of the PS4, just as it's been for the PlayStation 3, but the company has learned from past mistakes. The PS3 was known as a difficult system to develop for, which gave early Xbox 360 titles a graphical advantage. But new games like The Last of Us and the upcoming Beyond: Two Souls showcase the full power of the system. With game veteran Mark Cerny behind the hardware in the PS4, that type of quality should be evident day one with games like Infamous: Second Son. Here are five reasons why Sony will win the next gen war.

只和游戏有关

    索尼公司（Sony）正昂首挺进新一代游戏业，状态之好，前所未见。这家拥有音乐、电影和电视网的日本公司一直以来就单靠一款PlayStation 4游戏机包打天下。索尼完全是靠与微软（Microsoft）在E3游戏展（E3，全球最受关注的游戏展会——译注）上的背道而驰的做法赢得重点早期客户的。它的售价比微软Xbox One的售价低100美元，同时允许游戏租赁、二手游戏回放及离线游戏。最终，微软迫于游戏玩家的压力，不得不改变政策，但已经造成了无可挽回的损害。

    在E3举行的这一周里，有更多游戏迷预订了PS4，此后索尼就一直饱受好评。索尼表示，娱乐功能将是PS4不可或缺的一部分，这就像它以前推广PS3时所说的一样，但是它已从过去的错误中吸取了教训。众所周知，PS3是个很难为其开发配套游戏的系统，这让Xbox 360早期的游戏占据了图形界面上的优势。但是像《美国末日》（The Last of Us）和即将发布的《超凡双生》（Beyond: Two Souls）这样的新游戏则充分显示了目前这个系统的实力。有马克•塞尔尼这样的游戏界资深人士在幕后主导PS4的硬件开发，它的过硬质量在展会首日就能通过《声名狼藉：第二子》（Infamous: Second Son）这样的游戏展现得淋漓尽致。下面我就为您分析一下索尼有望赢得新一代游戏机大战的五大原因。

The price

    The $400 price point will go a long way when it comes to gamers' wallets. You can pick up an extra controller and launch title before hitting the Xbox One price point. Sure, Sony sacrificed its PS4 camera by opting not to offer it as a pack-in, and that will impact how many games utilize it, but at the end of the day most gamers will be happy without it. And Sony will sell more hardware at the lower price point out of the gate.

定价

    400美元的定价对游戏迷的预算来说是很有诱惑力的。这样的话，再买一个手柄和一款首发游戏也还不到Xbox One的价钱。的确，索尼牺牲了PS4的摄像头，不再将其作为套装配件发售，这会影响很多游戏迷的使用，但最终多数人会觉得没有这个摄像头也挺好。而索尼借此就能用更低的价格卖出更多的硬件了。

The brand

    Sony has a great brand in PlayStation. Sales of the original PlayStation surpassed 102 million units and the PlayStation 2, which just ended its production run this year, has an installed base of over 150 million consoles. Sony has sold over 77 million PS3s and counting (they'll continue to support PS3 well into the future). The bottom line is everyone knows the PlayStation brand, and that goes a long way in reaching the more mainstream consumer. Sony has also wooed more hardcore gamers with its line-up of exclusive games like Gran Turismo, which has sold over 65 million copies.

品牌

    PlayStation是索尼的大品牌。第一代PlayStation的销量超过了1.02亿台，今年刚刚停产的PlayStation 2的用户则高达1.5亿台。而PS 3的销量超过了7,700万台，而且还在不断增加（索尼未来还会继续支持PS 3）。结果就是PlayStation的大名几乎无人不晓，而这又对它吸引更多主流消费者大有好处。索尼还通过《跑车浪漫旅》（Gran Turismo）这样的独家游戏吸引了更多的铁杆玩家。目前，这款游戏已经卖了6,500万套。

The power

    Although both the Xbox One and PS4 feature AMD's latest Graphics Core Next technology, developers at E3 said Sony's console features roughly 40% more processing power. If that holds true, third party games like Activision's Call of Duty Ghosts and Ubisoft's Watch Dogs will look better on PS4 when put side-by-side with Xbox One this fall. Coupled with the ease of use developers are having programming for the PS4, Sony should have a great collection of standout games at launch like Driveclub and Killzone War Zone.

性能

    尽管Xbox One和PS4都采用了AMD最新的核心图像芯片，但开发者在E3展会上称，索尼的图像处理能力要高出约40%。如果确实如此，那今年秋季当PS4和Xbox One同台竞技时，美国动视公司（Activision）的《使命召唤10：幽灵》（Call of Duty：Ghosts） 和育碧公司（Ubisoft）的《看门狗》（Watch Dogs）这类第三方游戏应该能在PS 4上拥有更出色的视觉效果。再加上开发者为PS 4开发游戏更方便容易，索尼在推出PS 4时应该会拥有很多像《赛车俱乐部》（Driveclub）和《杀戮地带》（Killzone War Zone）这样的优秀游戏。

The developers

    Two of the highest-rated Metacritic game franchises of all time, Uncharted and The Last of Us, come from developer Naughty Dog. The Sony-owned studio has been able to create original action adventure games that push the boundaries of Sony's hardware, while garnering critical acclaim and blockbuster sales. The studio recently made the successful transition from Teen-rated Indiana Jones-style action in Uncharted 3 to Mature-rated intense post-apocalyptic thrills in The Last of Us. Gamers around the world are looking forward to seeing what this studio can do with the PS4.

开发者

    娱乐评分网站Metacritic有史以来评分最高的两款游戏《秘境探险》和《美国末日》都出自“淘气狗”（Naughty Dog）这个工作室。这家属于索尼的工作室一直都能推出充满原创力的动作冒险游戏，它们在获得大量好评和非凡销量的同时，还能将索尼游戏机的硬件水平推向新的高度。近期，它已从青少年钟爱的印第安纳•琼斯式的动作游戏《秘境探险》成功转型，开发出了成年人喜爱的、充满后末世惊悚刺激元素的《美国末日》。全世界的游戏玩家都在热切期待这个工作室即将在PS 4上推出的力作。

The indies

    With the rise of mobile gaming, there's a huge new audience of gamers who are gobbling up smaller, indie-developed games. With development costs rising for "AAA" next gen games, exclusive indie titles could play a bigger role with next gen. Sony is winning over game developers with PS4, embracing indies to the point of featuring them on stage at its E3 press conference alongside its big budget exclusives. Yes, Microsoft offers indie games, but developers are flocking to Sony because the company is treating them better. Games like Octodad: Deadliest Catch,Transistor and Outlast were also given prime space at Sony's E3 booth, and for good reason. These are great games, just at a much lower price point.

Don't agree?

    Think the PS4 is actually going to lose the next cycle? Check out 5 reasons the Xbox One will dominate.

您有不同看法？

    您认为PS 4将输掉下一场争夺？不妨读一读《游戏主机大战：微软Xbox One必胜的5个理由》。（财富中文网）

    译者：清远