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财富500强公司的10项革命性技术

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Google Glass

    For a product that's not widely available yet, Google Glass has generated an incredible amount of buzz. It's not hard to see why. The augmented reality eyeglasses, which project images onto a lense, represent a major step forward in computing, much in the same way the iPad made tablets a common household item. When it arrives later this year, users will be able to snap photos, record video, and otherwise enhance their surroundings, from offering on-the-fly directions superimposed onto the road or reviews for a restaurant someone is looking at.

Facebook

    This April, the social network Mark Zuckerberg began coding in his Harvard dorm room launched Facebook Home. Neither an operating system, nor a phone, Home is downloadable software supported on several Android devices (to start) that takes over Google's original operating system and offers users a Facebook-centric experience. Status updates and notifications pop up on the lock screen, and a new unified messaging feature makes texting others -- Facebook users or not -- a streamlined experience. If anything, Home represents a small sneak preview into how the mobile experience could be a much more social one.

Boeing Dreamliner

    For years, innovations on the commercial aviation front were slow to come. Passengers would notice somewhat more comfortable seating or, in Virgin America's case, snazzy mood lighting, but big improvements were few and far between. Which is why Boeing's 787 Dreamliner seemed like an exciting prospect. It's 20% more fuel efficient than the competition, with 50% of its body constructed from lightweight composite materials, allowing longer, faster flights. Passengers will also notice improvements like larger windows that use electrochromism-based glass to adjust five levels of sunlight and visibility, as well as convertible lavatories that allow two units to transform into one wheelchair-accessible facility. Although the plane was previously grounded due to safety concerns, it's likely to return to service again and make flying more comfortable than it's ever been.

eBay Now

    The idea that buyers can get their online or mobile purchases same-day is tantalizing. Rumors of Amazon doing widespread same-day shipping continue to circulate; Google announced Google Shopping Express; and Wal-Mart may offer a crowd-sourced delivery plan to have its own customers deliver items to online buyers. With eBay Now, eBay has partnered with retailers like Target, Home Depot, and Urban Outfitters, to offer one-hour shipping on everything from health supplements to pajamas. And though it's only available in three U.S. cities, CEO John Donahoe has expressed ambitions of having eBay Now be ubiquitous. "I've had newspaper companies come to me and say, we have all these trucks. We deliver these newspapers, and these trucks don't get used after 8 a.m. in the morning. So we have drivers, and we have empty trucks. Can we help deliver?" Donahoe told Fortune earlier this year.

Amazon Web Services

    The launch of Amazon Web Services in 2006 seemed a puzzling one. Why was Jeff Bezos pushing his online retail company into Web infrastructure services? ("It was a big soul-searching decision," Adam Selipsky, Amazon Web Services Vice President of Product Management and Developer Relations, told Fortune last year.) Seven years later, many companies that wholly or partly operate off AWS -- from Netflix and NASA to Pinterest -- are probably grateful he did. AWS lets many companies to offload costly, time-consuming tasks like setting up servers and managing databases, and focus on their products. Indeed, AWS may be so valuable, RBC Capital Markets managing director Mark Mahaney estimated that it generated $1.5 billion in revenues last year.

Starbucks

    When the leading U.S. coffee retailer launched its Starbucks for iPhone app in 2011, it set an example for how easy in-store app purchases can be. Users can order their drinks within the app, and paying is as simple as scanning a digital barcode. That's probably why Starbucks reported $110 million in mobile app revenues during the app's first year on the market. Indeed, the app serves as a glimpse of how purchases will look in the decades to come.

Apple iPad

    Although the iPad has already been available for three years, there's just no disputing the way it is changing computing. Casual users once tethered to their desktops or notebooks can now comfortably perform many of the same tasks -- typing out emails, checking Facebook, watching movies -- on a portable device with a large screen. In fact, the tablet movement has become so strong, it's likely affecting traditional PC sales: Worldwide shipments of PCs fell 14% during the first quarter of 2013 and marked the fourth consecutive quarter of decline and worst PC sales drop in history. In the years to come, users will likely become even more reliant on their tablets as they become faster and sport more features.

Nike

    If ever there was a pioneer of the emerging wearable computing market, it would be Nike. The sportswear giant got into the market in a big way with Nike+. Starting with sensors placed inside running shoes to track distance run and calories burned, Nike+ now also encompasses a standalone running mobile app and the Nike Fuel Band, a wristband with a display that wirelessly syncs data to an iPhone. Now, the Nike+ community is over 11 million members strong.

ATT 4G

    AT&T's fourth-generation network may not be as widespread as Verizon's (171 U.S. markets versus 486), but expect that to change as the number one domestic wireless carrier expands its reach. With speeds up to 10 times that of 3G, 4G performance allows brisker loading of web pages, fast file downloads, and smooth streaming of high-definition video on a mobile device. As 4G coverage expands, more users will adopt it, and vast improvement in network performance will let them use their devices in way they hadn't before.

Qualcomm

    Many consumers may not be familiar with the Qualcomm name, but chances are their smartphone are powered by one of the company's 3G or 4G chips, which lets the device to receive and send data. The company bet big and early on 4G Long Term Evolution (LTE) technology early on when other companies focused on competing technologies, and ultimately prevailed. Now as 4G LTE coverage spreads, Qualcomm is poised to become the dominant player in the next wave of mobile and beyond.

谷歌眼镜(Google Glass)

    谷歌眼镜尚未广泛面市,但已经引发了热议。原因显而易见。这种把图像投射到镜片上的增强现实眼镜代表了在计算能力方面向前迈出的重要一步,就像iPad使平板电脑成为家中常见物品那样。谷歌眼镜将在今年晚些时候上市,届时用户可以用它来拍照、摄影或者增强周围环境,比如把行驶方向叠加到道路上,或者在看向某个餐馆时显示人们对该餐馆的评价。

Google Glass

    For a product that's not widely available yet, Google Glass has generated an incredible amount of buzz. It's not hard to see why. The augmented reality eyeglasses, which project images onto a lense, represent a major step forward in computing, much in the same way the iPad made tablets a common household item. When it arrives later this year, users will be able to snap photos, record video, and otherwise enhance their surroundings, from offering on-the-fly directions superimposed onto the road or reviews for a restaurant someone is looking at.


Facebook

    今年4月,马克•扎克伯格在哈佛大学宿舍里创建的这个社交网站发布了Facebook Home。这既不是操作系统,也不是手机,而是可以在几种安卓(Android)设备(这只是开始)上运行的可下载软件。它接管了谷歌的原版操作系统,为用户提供以Facebook为中心的体验。状态更新和通知会出现在锁屏上,新的消息发送功能使向其他人(不管是不是Facebook用户)发送信息变得非常顺手。Facebook Home预示了使手机体验更具社交化的方法。

Facebook

    This April, the social network Mark Zuckerberg began coding in his Harvard dorm room launched Facebook Home. Neither an operating system, nor a phone, Home is downloadable software supported on several Android devices (to start) that takes over Google's original operating system and offers users a Facebook-centric experience. Status updates and notifications pop up on the lock screen, and a new unified messaging feature makes texting others -- Facebook users or not -- a streamlined experience. If anything, Home represents a small sneak preview into how the mobile experience could be a much more social one.


波音梦想客机(Boeing Dreamliner)

    多年来,民用航空领域里的创新步伐非常缓慢。乘客可能会发现更加舒适的座椅或者维珍美国航空(Virgin America)班机上新潮的情调照明(mood lighting),但大的改进少之又少。这就是波音787梦想客机激动人心的原因。这种客机的能效比竞争对手高出20%,50%的机身由轻型混合材料建造,可以飞得更远更快。乘客还将发现其他改进,包括:面积更大、使用电致变色玻璃、可对阳光和可见性进行5级调控的窗户,以及合二为一以容纳轮椅的可变换厕所。虽然梦想客机之前因为安全担忧而被停飞,但它可能将再次飞上蓝天,使飞行变得前所未有地舒适。

Boeing Dreamliner

    For years, innovations on the commercial aviation front were slow to come. Passengers would notice somewhat more comfortable seating or, in Virgin America's case, snazzy mood lighting, but big improvements were few and far between. Which is why Boeing's 787 Dreamliner seemed like an exciting prospect. It's 20% more fuel efficient than the competition, with 50% of its body constructed from lightweight composite materials, allowing longer, faster flights. Passengers will also notice improvements like larger windows that use electrochromism-based glass to adjust five levels of sunlight and visibility, as well as convertible lavatories that allow two units to transform into one wheelchair-accessible facility. Although the plane was previously grounded due to safety concerns, it's likely to return to service again and make flying more comfortable than it's ever been.


eBay Now

    买家当天就可以拿到在互联网或者移动网络上购买的物品,这是个非常诱人的想法。亚马逊将提供大范围当日送达服务的传闻继续四处传播;谷歌宣布了Google Shopping Express;沃尔玛可能推出众包快递计划,让顾客为在线买家运送物品。而eBay与塔吉特(Target)、家得宝(Home Depot)和城市旅行者(Urban Outfitters)等零售商合作推出eBay Now一小时送达服务,涵盖了从保健品到睡衣裤的各种商品。虽然该服务仅限于美国的3座城市,但CEO约翰•多纳霍(John Donahoe)已经表达了让eBay Now无处不在的雄心。“报业公司找上我,说,‘我们拥有那些货车。我们运送报纸,但那些货车在早上8点过后就不用了。因此,我们有司机,有空置的货车。我们能帮忙送货吗?’”多纳霍在今年早些时候对《财富》(Fortune)杂志说。

eBay Now

    The idea that buyers can get their online or mobile purchases same-day is tantalizing. Rumors of Amazon doing widespread same-day shipping continue to circulate; Google announced Google Shopping Express; and Wal-Mart may offer a crowd-sourced delivery plan to have its own customers deliver items to online buyers. With eBay Now, eBay has partnered with retailers like Target, Home Depot, and Urban Outfitters, to offer one-hour shipping on everything from health supplements to pajamas. And though it's only available in three U.S. cities, CEO John Donahoe has expressed ambitions of having eBay Now be ubiquitous. "I've had newspaper companies come to me and say, we have all these trucks. We deliver these newspapers, and these trucks don't get used after 8 a.m. in the morning. So we have drivers, and we have empty trucks. Can we help deliver?" Donahoe told Fortune earlier this year.


亚马逊Web服务

    亚马逊在2006年发布Web服务,此举令人费解。杰夫•贝佐斯为什么带领他的在线零售公司进入网络基础设施服务领域?(“这是经过深思熟虑的重大决策。”亚马逊Web服务产品管理和开发者关系副总裁亚当•塞里普斯基在去年对《财富》杂志说。)7年后,完全或部分依靠亚马逊Web服务的很多公司,从网飞(Netflix)和美国宇航局到Pinterest,可能都会感谢贝佐斯。亚马逊Web服务使很多公司摆脱了安装服务器和管理数据库等昂贵耗时的任务,把精力集中于他们的产品。亚马逊Web服务极具价值,加拿大皇家银行资本市场(RBC Capital Markets)董事总经理马克•马哈尼估计,去年该服务带来了15亿美元的收入。

Amazon Web Services

    The launch of Amazon Web Services in 2006 seemed a puzzling one. Why was Jeff Bezos pushing his online retail company into Web infrastructure services? ("It was a big soul-searching decision," Adam Selipsky, Amazon Web Services Vice President of Product Management and Developer Relations, told Fortune last year.) Seven years later, many companies that wholly or partly operate off AWS -- from Netflix and NASA to Pinterest -- are probably grateful he did. AWS lets many companies to offload costly, time-consuming tasks like setting up servers and managing databases, and focus on their products. Indeed, AWS may be so valuable, RBC Capital Markets managing director Mark Mahaney estimated that it generated $1.5 billion in revenues last year.


星巴克(Starbucks)

    2011年,这家业内领先的美国咖啡零售商发布了iPhone版星巴克应用,为轻松便捷的店内应用购买树立了榜样。用户可以在这款应用内订购饮料,支付就像扫描数字条形码那么简单。这可能就是星巴克在该应用上市第一年期间就实现1.1亿美元移动应用收入的原因。该应用使人们得以一窥未来几十年的购买方式。

Starbucks

    When the leading U.S. coffee retailer launched its Starbucks for iPhone app in 2011, it set an example for how easy in-store app purchases can be. Users can order their drinks within the app, and paying is as simple as scanning a digital barcode. That's probably why Starbucks reported $110 million in mobile app revenues during the app's first year on the market. Indeed, the app serves as a glimpse of how purchases will look in the decades to come.


苹果(Apple)iPad

    虽然iPad已经面市3年,但它对计算机世界引发的变革无可争议。曾经局限于台式机或笔记本电脑的普通用户,现在可以在拥有大屏幕的便携式设备上轻松完成很多任务,比如写邮件、查看Facebook消息和观看视频。实际上,平板电脑势头强劲,可能正在影响传统PC的销售。2013年第一季度,全球PC出货量下跌14%,连续第四个季度下滑,创下PC销售最大跌幅。未来几年,随着平板电脑运行的速度更快、搭载的功能更多,用户可能将更加依赖它们。

Apple iPad

    Although the iPad has already been available for three years, there's just no disputing the way it is changing computing. Casual users once tethered to their desktops or notebooks can now comfortably perform many of the same tasks -- typing out emails, checking Facebook, watching movies -- on a portable device with a large screen. In fact, the tablet movement has become so strong, it's likely affecting traditional PC sales: Worldwide shipments of PCs fell 14% during the first quarter of 2013 and marked the fourth consecutive quarter of decline and worst PC sales drop in history. In the years to come, users will likely become even more reliant on their tablets as they become faster and sport more features.


耐克(Nike)

    说起新兴可穿戴计算市场的先驱,那就是耐克。这个运动服装巨头凭借Nike+大举进入市场。Nike+起初在跑步鞋内放置传感器,以记录跑步距离和卡路里消耗量。而现在,Nike+还包含了独立的跑步移动应用和Nike Fuel Band,这种带有显示器的腕带可以通过无线方式与iPhone实现数据同步。如今,Nike+的用户数已经超过了1,100万。

Nike

    If ever there was a pioneer of the emerging wearable computing market, it would be Nike. The sportswear giant got into the market in a big way with Nike+. Starting with sensors placed inside running shoes to track distance run and calories burned, Nike+ now also encompasses a standalone running mobile app and the Nike Fuel Band, a wristband with a display that wirelessly syncs data to an iPhone. Now, the Nike+ community is over 11 million members strong.


ATT 4G

    AT&T的第四代网络不像威瑞森(Verizon)的移动通信网络那样分布广泛(前者覆盖171个美国城市,后者为486个),但随着这个美国头号无线网络运营商扩大其足迹,这种情况将发生改变。4G网速是3G的10倍,在移动设备上实现了更快的网页载入、文件下载和流畅的高清视频播放。随着4G覆盖面的扩大,更多用户将采用它,网络表现的大幅改善将让他们以前所未有的方式来使用他们的设备。

ATT 4G

    AT&T's fourth-generation network may not be as widespread as Verizon's (171 U.S. markets versus 486), but expect that to change as the number one domestic wireless carrier expands its reach. With speeds up to 10 times that of 3G, 4G performance allows brisker loading of web pages, fast file downloads, and smooth streaming of high-definition video on a mobile device. As 4G coverage expands, more users will adopt it, and vast improvement in network performance will let them use their devices in way they hadn't before.


高通(Qualcomm)

    很多消费者或许并不熟悉高通这个名字,但他们的智能手机有可能使用了该公司的3G或 4G芯片来接收和发送数据。其他公司专注于竞争性技术时,高通对4G长期演进(LTE)技术进行了大力的早期投资,并最终获得成功。如今,随着4G LTE覆盖面的扩大,高通将在下一波移动浪潮中成为主导者。(财富中文网)

    译者:千牛絮

Qualcomm

    Many consumers may not be familiar with the Qualcomm name, but chances are their smartphone are powered by one of the company's 3G or 4G chips, which lets the device to receive and send data. The company bet big and early on 4G Long Term Evolution (LTE) technology early on when other companies focused on competing technologies, and ultimately prevailed. Now as 4G LTE coverage spreads, Qualcomm is poised to become the dominant player in the next wave of mobile and beyond.


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