就在超级飓风“桑迪”肆虐美国东海岸地区的前几天，在佛罗里达州奥兰多市的迪斯尼梦幻王国以北大约22公里的地方，网络巨头思科系统公司（Cisco Systems）召开了为期两天的会议，他们不加掩饰地称之为该公司第一届年度“影响论坛”。该公司首席执行官（CEO）约翰•钱伯斯站在台上，面对着参加会议的众多开发商及政客。身为共和党人的钱伯斯一向直言不讳，他在结束欢迎词时对政府投资大加赞扬。他说：“政府可以带来勇气。”勇气，更确切地说，就是相信互联网，把所有市政服务都连接到互联网上。

    事实上，思科希望各大城市的市政府都成为它最大的客户。该公司过去因不断提升互联网的连接速度而让投资者获得了丰厚的回报，现在则开始慢慢进入新的服务领域，提供设备、进行总体规划，或者向各市政府提供咨询等服务。思科计划每年举办一届“影响论坛”，意味着未来该公司领导层将与城市规划者低调合作，利用数字化技术来医治诸多城市弊病。

    到目前为止，思科已经和纽约市及其他两家公司合作，把约250个公共付费电话亭改造成以屏幕为基础的信息亭。而且，它还和加拿大里贾纳大学（University of Regina）通力合作，在电子政务领域捐助设立一个教授职位。而且，最为明显的是，该公司正在和奥兰多的企业集团——塔维斯托克集团（Tavistock Group）合作，在现有的一家退伍军人管理局所属医院周围创建一个综合用地的“医疗城”。在这个医疗城里，电力公司以及几乎其他所有公用事业公司都将连接到以互联网为中心的网络中，从而使居民及员工能够进行各种远程访问和监控。

    思科已进入向各大城市和开发商提供咨询的服务领域，而IBM在其“智慧城市”（Smarter Cities）品牌下积极推销这种咨询服务已有好几年了。

    “思科目前确实在把目标瞄准基础设施公司——建筑设计、建造、工程、市政等公司，”该公司负责加拿大行业及企业转型的副总裁里克•惠布里茨说。（思科的职位名称有点牧师般的感觉。）思科希望各大城市相信，所有城市服务系统在互联网平台上都将会更好地运作。 “各大城市的许多基础设施都已接近使用期限，因为不管怎样，这些基础设施正在逐渐过时，而现在有机会用嵌入智能的材料来加以替代。”思科津津乐道的一个例子是，它曾经帮助德国某地区在一个单一的IP（网络协议）网络上管理所有道路。

    在美国，思科希望对建造及设施公司数年来对互联网作出的零散承诺大作文章。惠布里茨说，建筑物业主在各自的房地产中“填塞了”许多耗费大量电力的小设备。因此，把这些设备彼此相互连接就成了一项节约成本的措施。他说：“这个行业正在意识到，自己在所有建筑物里建造了大量的（备用电源）。”例如，思科的目标是向房地产业主展示，如何让暖气表、冷气表及电表基本上可以利用网络协议实现相互连通。

    惠布里茨说：“我们把重点放在了房地产行业上，因为这个行业还没有充分吸收科技。”但情况正在迅速发生变化。“在未来几年内，多伦多市中心处于施工阶段的高层建筑中有90％将具有IP连通功能。”

    思科希望超越单幢建筑，进入世界各地的整个城市系统。该公司培养了一个叫做“智能互联社区”的业务部门，相继在韩国、西班牙及奥兰多部署了示范项目。

    Roughly 22 miles north of the Magic Kingdom in Orlando, Fla., just a few days before Superstorm Sandy ripped up the East Coast, networking giant Cisco Systems convened a two-day meeting unabashedly called its first annual "Impact Forum." Among developers and politicos stood CEO John Chambers, an outspoken Republican who nonetheless wound up his welcome with a salute to government investment. "Government can bring courage," he said; courage, that is, to put faith in the Internet for all municipal services.

    In fact, Cisco (CSCO) wants city governments to be among its biggest customers. The company that investors have rewarded for enabling increasingly faster Internet connections has edged into equipping, master planning, and otherwise advising city governments. Cisco plans to hold an "Impact Forum" every year, implying a future where the company's leaders hunker down with city planners to digitally heal urban ills.

    So far, Cisco has teamed up with New York City and two other companies to turn some 250 pay phones into screen-based information kiosks, and it joined forces with Canada's University of Regina to endow a professorship in e-governance. And, most visibly, it is working with a conglomerate called the Tavistock Group in Orlando to create a mixed-use "Medical City" around an existing VA Hospital. In this city, the electric utility and nearly everything else will hook into Internet-centered networks that will allow residents and workers all kinds of remote access and monitoring.

    Cisco has moved into the kind of consulting to cities and developers that IBM (IBM) has been selling aggressively under its "Smarter Cities" brand for several years.

    "Cisco is really targeting infrastructure companies -- architecture, construction, engineering, municipalities," says Rick Huijbregts, the company's VP for industry and business transformation in Canada. (Corporate titles in Cisco take a priestly air.) Cisco wants cities to believe that all urban systems will work better as bits. "A lot of infrastructure in cities is nearing the end of its life and since it's obsolescing anyway, there's an opportunity to replace it with smart-embedded material." As an example, Cisco likes to boast about how it helped a region in Germany manage all of its roads on a single IP network.

    In America, Cisco wants to pounce on piecemeal Internet commitments that construction and facilities firms have been making for several years. Building owners have crammed their properties with gizmos that eat a lot of electricity, Huijbregts says, which would make connecting these devices to each other a cost-saving measure. "The industry is realizing that it's built so much [backup power] into everything," he says. For example, Cisco aims to show property owners how to make heating, cooling, and electric meters essentially talk to each other with Internet protocols.

    "We've focused on real estate because that's an industry that hasn't [absorbed] tech all that fully," Huijbregts says. But things are changing, fast. "In a few years, nine of ten high-rises under construction in downtown Toronto will be IP-enabled."

    Cisco wants to go beyond individual buildings and move into whole urban systems across the world. It's nurtured a business group called Smart + Connected Communities with showcase rollouts in South Korea, Spain, and Orlando.

    “智能互联社区主张万物互联，”惠布里茨说。“对于一个城市的市政府而言，重要的是要在商业价值方面开始考虑速度和信息提供。”

    这一点在思科2012年“影响论坛”的举办地诺娜湖社区这样的超大开发项目上就得到了体现。诺娜湖社区位于奥兰多地区，占地面积达7,000英亩,思科在那里正在为塔维斯托克集团提供咨询服务，帮助后者建造占地650英亩的“医疗城”，其中将会包括一家养老院、一家退伍军人医院、一家儿童医院以及向住户提供超快速光纤网络连接服务。

    思科“影响论坛”开幕之夜的主持人是塔维斯托克集团高级副总裁撒迪厄斯•西摩。塔维斯托克集团几年前买下了诺娜湖社区所在地块，计划与奥兰多市及几家非营利性的合作伙伴一起开发综合用地项目。思科向塔维斯托克集团提供战略咨询、设备及其他配套服务，以此支持诺娜湖社区项目。

    正如西摩所述，诺娜湖社区项目的成功取决于如下押注是否能够获得成功：超高速互联网（包括通过布线把每幢房子的网络连接速度设定在10倍于标准宽带的水平）将会吸引医疗专家在该地区生活，从事研究工作。而且如果开发商和思科能够恰好协调配置这些便利设施的话，该地区的房价将保持高位溢价水平。如果你可以在未受污染的土地上（而不是在一个现有的城市里）建造这样的社区的话，那么你更加容易下这个赌注。这个赌注依据的想法是：信息技术已成为继电力、供暖及供水之后的第四项公用服务。

    这个赌注还促使思科进入产品设计和品牌推广。它的技术手段在这些领域可能无法减弱一些老大哥般的设计。在诺娜湖社区，思科首席演示官吉姆•格拉布展示了一部“raspberry pie”——这是一款最初面向儿童销售的售价为35美元的电脑。格拉布说：“这部电脑可以成为车库门开启器，可以成为自动调温器。”

    钱伯斯稍后说：“在这个面积只有曼哈顿一半大小的大都市地区，差不多10年之后就会拥有数十万亿个传感器。”这时格拉布侧身走过舞台，向与会者展示一系列监控摄像头。“这个系统具有这个功能，如果小孩失踪了，那么这个系统就可以利用银行摄像头及其他地方的摄像头来迅速找到小孩，”钱伯斯插话说。“因此，突然之间，我们能够以一种非常独特的方式来保护儿童及环境。”

    对于钱伯斯而言，政府的勇气意味着支持利用摄像头来保护儿童的构想。随着思科进入一些老城市，它有必要对一些民众可能提出的愤怒批评做好准备。

    译者：iDo98

    "Smart+ Connected Communities argues for the Internet of everything," Huijbregts says. "It's important for a municipality to start thinking about speeds and feeds in terms of business value."

    This plays out in mega-developments like Lake Nona, the site of Cisco's 2012 Impact Forum. Lake Nona is a 7,000-acre site in the Orlando area where Cisco is advising the Tavistock Group on the rollout of its 650-acre "Medical City," which will include a nursing home, veterans' hospital, children's hospital, and ultra-fast fiber connections to homes.

    The emcee for opening night of its Impact Forum was Thaddeus Seymour, senior VP of Tavistock Group, which purchased Lake Nona several years ago, planning the area for mixed-use development with the city of Orlando and non-profit partners. Cisco has been giving a combination of strategy advice, equipment, and other services to Tavistock to support the Lake Nona project.

    As Seymour tells it, Lake Nona's success hinges on a bet that Internet overdrive -- including wiring each house for a connection up to 10 times faster than standard broadband -- will attract medical experts to live and conduct research in the area and will sustain a price premium if the developer and Cisco tune the amenities just right. This wager -- which is much easier to make when you can build on unspoiled land rather than in an existing city -- is based on the idea that IT has become a "fourth utility" on top of power, heat, and water.

    This bet also pulls Cisco into product design and branding, areas where its tech skills may fail to soften some Big Brother-like designs. At Lake Nona, Cisco chief demonstration officer Jim Grubb showcased a "raspberry pie," a $35 computer initially marketed to kids. "It can be your garage door opener, it can be your thermostat," said Grubb.

    "In this metropolitan area, which is half the size of Manhattan, there will literally in 10 years be billions of sensors," said Chambers a bit later, as Grubb sidled across the stage to show off a range of surveillance cameras. "This has the capability, if a child disappears, to be able to use the bank cameras and others to quickly locate them," interrupted Chambers. "So it suddenly begins to allow us to protect our children and our environment in a very unique way."

    Government courage, to Chambers, means embracing the idea of protecting kids with cameras. As Cisco moves into older cities, it should brace itself for some static.