No doubt about it, concocting a resume that will lead to a job interview is trickier than it used to be. On the one hand, most employers now use some form of an automated applicant tracking system (ATS) whose algorithms are designed to select only those CVs whose keywords match the ones in the formal job description. So if you don’t include all of those, your resume is unlikely to pass muster. But on the other hand, a resume that is little more than a dry chronicle of relevant keywords won’t inspire the humans who may (eventually) read it to want to meet you.

“Once you get past the ATS, the decision to hire you—or even to call you in for interview—usually depends 60% on qualifications and 40% on likeability,” notes LT Ladino Bryson, who spent 20 years as an in-house headhunter for big record companies, including Columbia and Sony Music. She’s now CEO of recruiting portal vCandidates.com. “People work with other people, after all, not with lists of keywords.”

Bryson suggests these four ways to create a resume that stands out in 2018 and lets your true one-of-a-kind wonderfulness shine through:

1. Create a different resume for each job opening

The best way to keep your CV from reading as if C3PO wrote it is to include only those keywords that appear in the description of a particular job. Yet, to save time, many job hunters put together an all-purpose resume loaded with every conceivable keyword, and then send it everywhere. “Trying to put in everything you’ve ever done, and every single credential you have, is not only boring, but worse, it will make you seem confused about what you’re looking for right now,” says Bryson. “Targeted versions for specific jobs will take you some extra time up front, but they make it easier for the right recruiters to spot you quickly.”

2. Start your resume with a sincere “mission statement”

The short paragraph at the top of a resume that tells what you’re all about is important—but only if it’s not so larded with cliches (“self-starter”, “team player,” “world-class innovator,” and so on) that it sounds phony. “This is your first chance to infuse your CV with your real personality, so make it count,” Bryson suggests. “Keep it brief, but make it convey who you are and what you love.” If you’re not sure what to include, try asking current or former colleagues (or bosses) for their honest perceptions of your strengths. You may be pleasantly surprised.

3. Amp up your online persona

Beyond the basics—like checking to make sure the dates and titles on your LinkedIn profile match the ones on your resume, and expunging goofy Facebook photos—Bryson recommends creating a personal website. Outfits like GoDaddy and WordPress have made this cheap (or free) and easy, and you might even have some fun with it. “Your site doesn’t have to be elaborate,” she says, “But it’s often really useful to have a few pages at http://www.JaneDoe.com with examples of work you’ve done, favorite quotes, photos, and anything else you think would help to give prospective employers some insights into your career so far.” Put the link on your resume along with your contact information.

4. Do mention hobbies and interests at the bottom of your resume

How you spend your spare time is a topic that has gone out of fashion among professional resume writers in the past few years, but Bryson is all for bringing it back. “Think of this as your ‘culture fit statement’,” she says. “The idea is to offer just two or three sentences that provide a little extra color—little clues into what you’re like and how you’ll fit in to the culture.” It needn’t be anything earthshaking. Recent examples she’s seen: “I love to work out,” “I’m a serious tennis buff,” “I’m partial to British humor,” “I coach my son’s soccer team three nights a week,” and even “I’m an avid Dallas Cowboys fan.”

Besides humanizing your keyword-laden resume, a few words about what you like to do when you leave work can be a handy ice breaker. “Instead of just the standard request to ‘tell me about yourself’,” she says, “knowing something about you gives the interviewer a way to start that conversation.”

Anne Fisher is a career expert and advice columnist who writes “Work It Out,” Fortune’s guide to working and living in the 21st century.

毫无疑问，现在要想做出能让你收到面试通知的简历比以前更难了。一方面，大部分公司如今都使用某种形式的申请人自动跟踪系统（ATS）进行简历筛选，只有简历中的关键词和正式的职位描述关键词相符，才能得到这类系统算法的青睐。也就是说，如果你的简历里没有把每一个关键词都写进去，可能就无法过关。但另一方面，如果你的简历只是把关键词干巴巴地罗列在一起，没什么其它内容，恐怕也无法打动那些可能（早晚）要看你的简历的人，他们才拥有是否要给你面试机会的最终决定权。

“一旦你通过了机筛，是否录取你、甚至是否打电话通知你面试，60%取决于你的条件，40%取决于你的魅力。”LT·拉蒂诺·布莱森说，布莱森曾在哥伦比亚、索尼音乐等多家大型唱片公司担任长达20年的猎头。她现在是招聘网站vCandidates.com的CEO。“毕竟要一起共事的是人，不是一张关键词清单。”

为了让你的简历在2018年脱颖而出，让你真实又独一无二的精彩人生透过简历闪闪发光，布莱森提出了四点建议：

1. 为不同的职位制作不同的简历

为了不让你的简历读起来像是C3PO机器人写的，最好的办法是只在简历中加入某一具体岗位的关键词。然而，许多求职者为了节省时间，往往只准备一份万能简历，把每一个能想到的关键词都加进去，永远都用同一份简历到处投。“如果在简历中写出你做过的每件事、获得的每一个证书，不仅无聊，还会让人觉得你根本不清楚自己现在想要找一份什么样的工作。”布莱森说。“有针对性地为每一个不同职位制作简历，的确需要你多花点时间准备，但也更容易让招聘人员在茫茫人海中快速把你挑出来。”

2. 在简历开头诚恳地写上“人生目标宣言”

在简历最上方加上一小段自我介绍十分重要，当然绝对不能用那些虚伪的陈词滥调（“做事主动”、“具有团队精神”、“拥有一流创新精神”等等）。“这是你在简历中展现自己真实个性的第一次机会，所以一定要好好利用。”布莱森说。“要简短，但要能充分表达你是谁、你热爱什么。”如果你不确定该写些什么，问一问你现在或以前的同事（或老板），让他们如实告知你的优点。可能会有惊喜。

3. 改善你在网上的形象

检查你的LinkedIn主页，确保里面的日期、职务和简历上的一致，删掉Facebook主页上那些傻照片，这是基本要求。除此之外，布莱森建议建立自己的个人网站。通过GoDaddy和WordPress等提供的全套服务，花费寥寥（或者免费）就能轻松建立个人网站，说不定你还能从中感受到乐趣。“你的网站不用太精美。”她说，“但如果能在http://www.JaneDoe.com上做几个页面，放上几个工作案例，加上你最喜欢的名言、照片或者任何你觉得可以让潜在雇主了解你当前职业状况的内容，会很有帮助。”把个人网站的链接和你的联系方式一起加到简历里。

4.一定要在简历的末尾加上兴趣爱好

过去几年，职业简历写手已经不流行在简历里写空闲时间做什么这个话题了，但是布莱森强烈建议把它加回来。“这就是你的‘文化契合宣言’。”她说。“只用写上两三句话，为你的形象增加点色彩，给别人多一点线索了解你是个什么样的人，你是否能融入到企业文化中。”不用是什么意义重大的事。她最近看到的简历里写的有：“我喜欢健身”、“我是个严肃的网球爱好者”、“我热爱英式幽默”、“我每周给儿子的足球队当三个晚上的教练”，甚至还有“我是达拉斯牛仔队的狂热粉丝。”

除了能让你堆满关键词的简历看起来更人性化，谈一谈下班后喜欢做什么是非常实用的开场白。“相比起公事公办的‘谈一谈你自己’，”她说，“如果面试者对你有所了解，就能自然而然地找到话题开启谈话。”（财富中文网）

安妮·费希尔是职场专家、问答专栏作家，为《财富》杂志以21世纪工作生活指南为主题的Work It Out专栏撰文。

译者：Agatha