Generation Y is often described to be the generation making it cool to be socially conscious, but a recent vote might suggest otherwise.

Millennials prefer products that “follow ethical practices and are aligned with social causes.” They want businesses to behave in “an ethical manner.” Fortune even published a 100 Best Workplaces for Millennials list, highlighting companies like GoFundMe, which gives employees an extra three days paid time off from work to do community service-related activities.

But in a survey published on Wednesday, those same millennials are singing a different tune. YouGov BrandIndex, a company tracking the public perception of brands worldwide, compared recent millennial customer data for more than 1,500 brands for the first half of this year to results from the same period in 2016.

The most improved brand? Embattled ride-hailing company Uber.

According to the survey, Uber made the largest customer gains since the first half of 2016, growing its millennial customer base 8.2 percentage points. This means that Uber counted 26% of millennials as customers in the last 30 days.

This might come as a surprise since the company endured a tumultuous last six months. Uber has faced sexual harassment allegations, an exodus of top executives, and the loss of its CEO Travis Kalanick.

Although more than 200,000 customers deleted the Uber app during a passenger boycott in January, it still seems to be a fan favorite among Gen Y. Ride-hailing rival Lyft jumped 6% for the No. 3 spot on the “most improved brands” of 2017, according to the study.

“I’m not saying millennials are not concerned about ethics,” YouGov BrandIndex CEO Ted Marzilli told Adweek. “But people in the aggregate tend to make choices that are in their financial interests. So if taking Uber is more economical or convenient than waiting for a cab, I’m probably still going to call Uber.”

1.Uber

2.Instagram

3.Lyft

4.Snapchat

5.TLC

6.Twitter

7.WhatsApp

8.Delta

9.Spotify

10.Addidas

11.Visa

12.Airbnb

13.Maxus

14.J.P. Morgan

15.Wikipedia

16.Ace Hardware

17.Calvin Klein

18. Puma

19.Indeed

20.Bellagio

千禧一代经常被描述为具有社会关怀意识的一代。但最近的一次投票结果显示，事实并非如此。

千禧一代更喜欢那些“遵循道德规范，并且对社会有所帮助”的产品，他们希望企业以“符合社会道德的方式”行事。甚至，《财富》杂志为千禧一代列出了100个最佳工作场所，特别推荐了GoFundMe这一类型的公司，这些公司会给员工额外的三天带薪休假时间，去从事社区服务之类的活动。

但在7月5日公布的一项调查结果中，千禧一代却表现出不同的态度。YouGov BrandIndex是一家在全球范围内追踪品牌公众认知度的公司，该公司将今年上半年1500多个品牌的千禧一代客户的数据与2016年同期数据进行了对比。

知道票选结果中进步最大的品牌是什么吗？是叫车软件Uber。

这份调查显示，Uber公司实现了自2016年上半年以来的最大客户增长，其中，千禧一代客户数量增长了8.2个百分点。这意味着，在过去的三十天里，Uber公司26%的客户是千禧一代。

这一结果可能会让人感到意外，因为Uber最近6个月以来颇为动荡。公司面临着性骚扰指控、大批高层人员的离职以及首席执行官特拉维斯·卡兰尼克离职所带来的损失等一系列问题。

虽然在今年1月的乘客联合抵制活动中，超过二十万的客户删除了Uber公司的手机软件，但它依旧是千禧一代的最爱。调查显示，Uber的竞争对手来福叫车软件在“2017年进步最大的品牌”评选中排名第三，客户数增加了6%。

YouGov BrandIndex 公司首席执行官特德·马兹里在接受《广告周刊》的采访时说：“我并不是说千禧一代不关心道德问题。但就总体而言，人们倾向于做出符合他们经济利益的选择。所以，如果使用Uber软件比打车更经济、更方便的话，我也会用Uber来叫车的。”

以下2017年进步最大品牌前20名榜单

1.Uber

2.Instagram

3.Lyft

4.Snapchat

5.TLC

6.推特  

7.WhatsApp

8.达美航空  

9.Spotify

10.阿迪达斯

11.Visa

12.爱彼迎

13.大通

14.J.P.摩根

15.维基百科

16.Ace Hardware

17.Calvin Klein

18.彪马

19.Indeed

20.Bellagio

（财富中文网)

译者：黄凌霄