Originally from the U.K., Jenny Rushmore grew up in a globe-trotting family. Though passionate about travel -- at 33, she has lived in nine different countries -- she has also made it her mission to help people live more sustainable lives. Previously, Rushmore led sustainability strategy and communications for Procter & Gamble (PG), a position that took her overseas to Switzerland and Greece for part of her time there.

    Now, as director of responsible travel at TripAdvisor (TRIP), Rushmore designed and launched TripAdvisor GreenLeaders, which helps TripAdvisor's more than 260 million travelers plan greener trips by highlighting accommodations engaging in environmentally friendly practices. The program launched in April 2013 in partnership with the U.S. Green Building Council, ENERGYSTAR, and the United Nations Environment Programme, and is now the largest green hotel program in the U.S. with nearly 4,000 participating properties across the country, including chains like Marriott (MAR), Hilton (HLT), and Intercontinental Hotel Group (IHG), as well as small family-run B&Bs and inns.

    Rushmore is based in Boston, where she is working on her master's degree in sustainability and environmental management from Harvard University. She spoke with Fortune.

    1. What is the best advice you ever received?

    The best advice I've received is to make it easy for people to do the right thing. Everyone's so busy these days that it's not surprising many of us don't stop to consider our environmental footprint in everything we do, every day. So, if you can create a way for users to effortlessly make a green choice, that can have the biggest impact -- and it's what we're trying to do with TripAdvisor GreenLeaders, which highlights eco-friendly hotels and B&Bs on TripAdvisor, making it effortless to plan a greener trip.

    2. What is your greatest achievement?

    I'd have to say building the TripAdvisor GreenLeaders program from nothing to being the largest green hotel program of its kind in the U.S. within six months is my greatest achievement. We're coming up on a year now and have nearly 4,000 hotels participating. It's been an exciting experience, and we're seeing a lot of momentum within the industry in response to the program.

    3. What has been your biggest failure?

    It came early: I failed to get into my first choice college. However, it turned out to be hugely beneficial for me -- not only did I learn the ability to brush yourself off and move on, but I also had the opportunity to explore other interests and travel the world.

    4. What daily steps do you take to promote sustainability?

    I spend quite a bit of time thinking about sustainability all day at work, talking to hoteliers and other people in the business. I'm constantly learning from the work I do on TripAdvisor GreenLeaders. I am also currently working my master's thesis, which analyzes green practices in the hospitality industry.

    So, in my personal life, I bring these ideas home with me and incorporate them into how I live my life. I try to integrate sustainable living into my everyday habits as much as possible.

    5. What do you do to live a balanced life?

    Balance is incredibly important to me, and I really value having exciting projects in my work and personal life that give me a sense of purpose. At work, I run TripAdvisor GreenLeaders, and also lead projects for the TripAdvisor Charitable Foundation. At home, yoga helps keep me centered, and designing and sewing clothes -- and blogging about it -- is my main creative outlet.

    珍妮•拉西摩尔出生在英国，一家人一直在满世界转。所以，拉西摩尔对旅游充满了热情，33岁的她曾在九个不同国家生活过。她把帮助人们实现可持续的生活方式作为自己的使命。拉西摩尔之前曾在宝洁公司（Procter & Gamble）担任可持续发展战略与通信部门负责人。在此期间，她要经常前往瑞士和希腊。

    如今，作为旅游咨询服务公司TripAdvisor的责任旅游总监，拉西摩尔设计和发起了TripAdvisor绿色领袖计划（GreenLeaders），通过重点推荐环保住宿方式，帮助超过2.6亿的TripAdvisor用户计划更绿色的旅程。这项计划于2013年4月启动，合作伙伴包括美国绿色建筑协会（U.S. Green Building Council）、能源之星（ENERGYSTAR）和联合国环境计划署（United Nations Environment Programme），是目前美国最大的绿色酒店计划，全美参与该计划的酒店约4,000家，既包括万豪酒店（Marriott）、希尔顿（Hilton）和洲际酒店集团（Intercontinental Hotel Group）等大型连锁酒店，也包括家庭旅馆和小旅馆。

    拉西摩尔现居波士顿，目前正在攻读哈佛大学（Harvard University）可持续发展与环境管理专业的硕士学位。她接受了《财富》杂志（Fortune）的采访。

    1. 你获得过的最好建议是什么？

    我获得过的最好建议是，要为人们做正确的事情提供便利。如今，人们都非常繁忙，所以许多人并不会停下来考虑我们每天做的每件事所产生的环境足迹，这是情理之中的事。因此，如果你能为用户创造一种途径，使他们能更轻松地做出绿色选择，这便是最大的影响——这正是TripAdvisor绿色领袖计划的宗旨——重点推荐在TripAdvisor上的生态环保酒店与旅馆，为游客计划更绿色的行程提供便利。

    2. 你最大的成就是什么？

    我想我最大的成就应该是在六个月时间内，从零开始，将TripAdvisor绿色领袖计划，打造成美国最大的绿色酒店计划。目前，这项计划已经实施了一年的时间，约有4,000家酒店参与其中。这是一次令人激动的经历，我们看到，酒店行业对这项计划的响应非常积极。

    3. 你经历的最大失败是什么？

    那是很早的时候：我未能进入最中意的大学。当然，结果证明这反而给我带来了巨大的好处——它不仅让我学会了如何重新振作起来，继续前进，也让我有机会去探索其他兴趣和环游世界。

    4. 你每天会采取哪些措施推广可持续发展？

    每天，我在工作中会花很长时间来思考可持续发展，与旅馆经营者和其他业内人士交流。在为TripAdvisor绿色领袖计划工作的过程中，我一直在不断学习。目前，我正在撰写硕士论文，课题是酒店业的绿色实践分析。

    我本人在日常生活当中也会把这些想法带回家，融入到自己的生活方式当中。我会努力将可持续的生活方式变成日常习惯。

    5. 你如何实现工作生活的平衡？

    平衡对我有着不可思议的重要性，我非常重视在工作和个人生活当中设定令人激动的项目，因为这会带给我目标感。在工作中，我负责TripAdvisor绿色领袖计划，同时还负责TripAdvisor慈善基金的多个项目。而在家中，瑜伽帮我保持精力集中，设计和缝制衣服、然后把成果发布到博客上，是我主要的创意消遣方式。

    6. What was the last book you read?

    I come back to Nudge by Richard Thaler and Cass Sunstein on a regular basis. It has inspired me during several new initiatives both inside and outside of TripAdvisor.

    7. Which green business or person do you admire most? Why?

    I really admire the folks behind the Nest thermostat. I believe the most successful "green" products are those that have multiple benefits for consumers -- with Nest, your Wi-Fi-enabled thermostat knows the weather and can sense when you're out of the house, so it can adjust the temperature accordingly, saving you money and reducing your energy footprint. It's fun to use, beautiful to look at, and green.

    8. What was the most important thing you learned in school?

    I studied medieval history as an undergraduate, [and] I think the ability to research and synthesize large amounts of information in a short timeframe has been invaluable, together with my years on the debate team, which helped me become a confident public speaker in any situation.

    9. What was your first job?

    My first job at 21 was developing new products at Procter & Gamble, working in Geneva, Switzerland with people from all over the world. It was an amazing crash-course in branding and business, from deeply understanding consumer needs, working with designers on creating products, packaging and branding, and creating advertising. It proved an excellent springboard for me to move into corporate sustainability, understanding how business, marketing, and organizations work.

    10. If you could have one superpower, what would it be?

    Teleportation! My team and I use lots of video and web conferencing software, but there's still nothing quite like face-to-face meetings. Not to mention, I have lived thousands of miles from my family for over a decade, so this superpower would make it easier for me to see them. And it would totally reduce my environmental footprint.

    6. 你最近读过的一本书是什么？

    我会经常重读理查德•塞勒和卡斯•桑斯坦的《助推》（Nudge ）。在TripAdvisor和公司外的一些新项目当中，这本书都给我带来了很多启发。

    7. 你最崇拜的绿色企业或人物是哪些？为什么？

    我非常崇拜Nest自动调温器的发明者。我相信，最成功的“绿色”产品应该能给消费者带来多重好处。支持Wi-Fi的Nest自动调温器，能够知道天气，可以感知主人是否已经离开房间，进而可以相应调节温度，不仅可以节省开支，还能减少能源足迹。Nest使用起来非常有趣，外观漂亮大方，而且绿色环保。

    8. 你从校园学到的最重要的东西是什么？

    我在本科时学的是中世纪史，我认为在短时间内调查和综合大量信息的能力具有重要的价值。此外，我还参加过多年的辩论队，让我在任何情况下都能变成一位自信的演讲者。

    9. 你的第一份工作是什么？

    我21岁找到了第一份工作。当时，我在瑞士日内瓦与来自世界各地的同事一起为宝洁公司开发新产品。通过深入了解消费者需求，与设计师合作创造产品、包装与品牌，另外还要创作广告等，这些经历让我完成了一次关于品牌化与商业的神奇速成课。事实证明，这次经历是一块出色的跳板，让我进入公司可持续发展领域，理解了商业、营销和组织运作方式。

    10. 如果可以拥有一项超能力，你会想要哪一种？

    瞬间移动！我们的团队经常使用视频和网络会议软件，但这些都不能与面对面的交流相比。而且，十多年来，我一直与家人相隔千里之遥，所以这种超能力可以让我更容易见到他们。它还可以彻底减少我的环境足迹。（财富中文网）

    译者：刘进龙/汪皓