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Pay for the marketing that works
财富中文网 2009-08-05 01:38Tough times force an online retailer to reshape his marketing plan.By James Bullock, as told to Malika Zouhali-Worrall(Fortune Small Business) -- In M...
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Nissan's new marketing Leaf
Doron Levin 2010-10-28 07:34Nissan Motor's new electric car, the Leaf, has a much more critical -- and less obvious -- mission than to enhance the cause of gasoline-free driving....
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When digital marketing campaigns actually work
Calvin Jones, Damian Ryan 2010-10-12 01:39What do you get for your digital-marketing dollars?Figuring how much revenue or brand value companies are generating from their investments in digital...
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Murdoch's marketing firm takes another legal hit
财富中文网 2009-07-28 12:38News America, assailed for bully tactics, gets tagged with a $300 million verdict.By Jennifer ReingoldThe legal setbacks just keep coming for News Ame...
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6月11日商务英语
《财富》(中文版) 2010-06-11 08:00今日单词:单词linchpin ['lintʃpin]中文释义关键(名词)英文释义(noun) Something or someone that is essential to keeping everything else together. (NOTE: originally, a wood...
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Another key departure in the House of Murdoch
Richard Siklos 2009-11-19 12:35Chief Marketing Officer Gary Ginsberg was a close advisor to media baron Rupert Murdoch.By Richard SiklosAnother of Rupert Murdoch's key lieutenants o...
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Tech executives stop cutting and get strategic
Jon Fortt 2010-06-11 01:01Filippo Passerini knows that a customer who likes to lather up with Pantene shampoo is probably in the market for Olay moisturizer products too -- and...
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谷歌搅局营销分析市场
Heather Clancy 2016-04-01 05:30谷歌正在将6种市场分析工具,其中包括4种全新工具,整合到一个综合型新产品中。尽管这家互联网广告巨头长期以来一直提供计量信息,但这次整合将直接挑战Adobe、Salesforce和甲骨文针对首席营销官和企业营销团队开发的类似产品。该工具名为Google Analytics 360 Suite,可以处理...
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iPod之父法德尔亲口讲述Nest诞生记:掘金1000万只恒温器大市场
Adam Lashinsky 2014-06-26 12:00托尼•法德尔曾经是苹果公司(Apple)高管,离职后与人共同创建了Nest【这家公司最近被谷歌(Google)斥资32亿美元收购】。他因为创造性的思维和颠覆性的技术被人们比作史蒂夫•乔布斯以及拉里•佩奇。2014年6月30日出版的《财富》杂志将刊登一篇关于法德尔的特写。此外,他最近还出席了在加州拉古...
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6款营销神器,如果你还没听说就Out了
财富中文网 2016-09-18 05:30从社交媒体营销到公司官网的访问量,做营销的总是需要一些工具作为帮手。但哪些工具最适合做这些工作呢?事实可能令你大吃一惊,它们可能恰恰是你的公司从没考虑过使用的几种工具。有鉴于此,我们向创始人社区(Founder Society)的六名企业家提出了以下问题:是否有某种营销工具非常高效,但很多小企业却并...