-
Halo effect: Xbox success puts a glow on Microsoft's killer quarter
JP Mangalindan 2010-11-09 01:17The company's blowout quarter came from nearly every division, but taking over the top spot in the video game world was its most surprising statement....
-
'Consumer fatigue' vs. the 'halo effect'
Philip Elmer-DeWitt 2010-10-20 01:40Although they disagree, as usual, about the details, the message from Gartner and IDC's quarterly PC market share reports Wednesday was the same: Appl...
-
The Napoleon Effect
财富中文网 2009-05-06 08:57Sometimes the most powerful products come in underwhelming packages.By David DeRemerPull Quote: “We don’t have to invent something earth shattering to...
-
微软Xbox进军互动美剧
Matt Vella 2013-07-25 07:23南希•特勒姆知道所有的秘密。特勒姆是微软（Microsoft）Xbox娱乐工作室总裁，这个部门负责为Xbox游戏机制作原创内容。流媒体内容供应商Netflix推出了原创电视剧《纸牌屋》，YouTube也有大量节目频道，微软现在打算仿效它们，向Xbox用户推出独家电视剧。而这一切都由特勒姆操刀。微软首...
-
'Halo Reach': The year's biggest game reviewed
JP Mangalindan 2010-09-16 01:19Is the year's most-anticipated title also a fitting swan song for the Microsoft franchise?Nine years. That's how long ago the first Halo hit Xbox and ...
-
Xbox新掌门：虚拟现实技术很快就会普及
John Gaudiosi 2014-05-04 12:00微软（Microsoft）Xbox部门新任负责人菲尔•斯宾塞是游戏开发出身，职业生涯与美国艺电公司（Electronic Arts）首席执行官安德鲁•威尔逊类似。斯宾塞在微软工作的25年中参与开发了《巫毒大冒险》（Voodoo Vince）、《战争机器》（Gears of War）、《光环》（Hal...
-
游戏主机大战：微软Xbox One必胜的五个理由
John Gaudiosi 2013-07-09 10:57权力之争自2001年发布首款Xbox设备以来，微软（Microsoft，《财富》500强（Fortune 500））一直在为争夺游戏玩家而与索尼（Sony）和任天堂（Nintendo）展开激烈竞争。2005年，Xbox 360的发布使这家以软件起家的游戏主机制造商从不被市场看好变成如今的主要市场参与...
-
微软看淡HD DVD失利对Xbox的影响
Yi-Wyn Yen 2008-02-25 05:45作者：Yi-Wyn Yen东芝（Toshiba）承认在争夺高清DVD格式一役中失败，宣布停止支持HD DVD格式。这个消息对索尼（Sony）而言实在是不错，该公司一直在其PlayStation 3系统上支持运用蓝光（Blu-ray）格式。而微软（Microsoft）的Xbox 360游戏机可以选装H...
-
The Honeycomb effect
Beth Kowitt 2010-12-10 11:00Android users have been waiting for the just released Gingerbread upgrade. But yesterday Andy Rubin leapfrogged them by demoing next-gen OS Honeycomb,...
-
John Paulson puts his legend to the test
Duff McDonald 2010-07-21 02:52It's tough to be the king. John Paulson, current monarch of hedge funds, is having a challenging year, according to recent press reports. Bloomberg Ne...
